Health Communication Message Design
Health Communication Message Design

Author: Hyunyi Cho

Publisher: SAGE

Published: 2012

Total Pages: 297

ISBN-13: 1412986559

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"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Type, Image, Message: A Graphic Design Layout Workshop
Type, Image, Message: A Graphic Design Layout Workshop

Author: Nancy Skolos

Publisher: Rockport Publishers

Published: 2006-06-01

Total Pages: 192

ISBN-13: 1616735910

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Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Intelligent Design
Intelligent Design

Author: Rael

Publisher: Raelian Foundation

Published: 2006

Total Pages: 416

ISBN-13: 2940252203

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Years ago, everybody knew that the earth was flat. Everybody knew that the sun revolved around the earth. Today, everybody knows that life on earth is the result of random evolution and/or a supernatural God. Or is it? In "Message from the Designers" Rael presents us with a third option: that all life on earth was created by advanced scientists from another world. During a UFO encounter in 1973 he was dictated a series of messages, face to face, by one of these designers. The result is what lies within these pages - an astonishing revelation for mankind.

Designing Health Messages
Designing Health Messages

Author: Edward W. Maibach

Publisher: SAGE

Published: 1995-02-10

Total Pages: 324

ISBN-13: 9780803953987

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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Conversational Forms of Instruction and Message Layer Design
Conversational Forms of Instruction and Message Layer Design

Author: Andrew S. Gibbons

Publisher: Springer Nature

Published: 2021-09-30

Total Pages: 93

ISBN-13: 3030842207

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This book examines the theoretical basis of one of the functional layers—the message layer—of an architectural theory of instructional design. The architectural theory (Gibbons, 2003; Gibbons & Rogers, 2009; Gibbons, 2014) identifies seven functions carried out during instruction that correspond with designable strata, or layers. The architectural theory proposes that for each layer there exists a specialized body of design languages, constructs, questions, tools, practices, processes, a professional community, and most especially, bodies of design theory. It also proposes that design knowledge from other design fields, many of which approach design from the same functional perspective, can be appropriated for the further development of knowledge within the instructional technology field. A robust literature from disparate fields supplies relevant theory for message layer design. This book builds the case for validation of the message layer by bringing together work from instructional theory, conversation theory, research in the learning sciences, intelligent tutoring system research, and K-12 education. Within this literature, the authors demonstrate the existence of the message as a structural abstraction: an independently designable entity. They trace the development of the message construct historically, showing that it has remained remarkably stable over time, independent of changing psychological, educational, and technological conventions.

SOA and Web Services Interface Design
SOA and Web Services Interface Design

Author: James Bean

Publisher: Morgan Kaufmann

Published: 2009-09-25

Total Pages: 383

ISBN-13: 0080953832

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In SOA and Web Services Interface Design, data architecture guru James Bean teaches you how to design web service interfaces that are capable of being extended to accommodate ever changing business needs and promote incorporation simplicity. The book first provides an overview of critical SOA principles, thereby offering a basic conceptual summary. It then provides explicit, tactical, and real-world techniques for ensuring compliance with these principles. Using a focused, tutorial-based approach the book provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures, thus allowing you immediately generate value from your efforts. In summary, SOA and Web Services Interface Design provides the basic theory, but also design techniques and very specific implementable encoded interface examples that can be immediately employed in your work, making it an invaluable practical guide to any practitioner in today's exploding Web-based service market. - Provides chapters on topics of introductory WSDL syntax and XML Schema syntax, taking take the reader through fundamental concepts and into deeper techniques and allowing them to quickly climb the learning curve. - Provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures. - Real-world examples generated using the Altova XML Spy tooling reinforce applicability, allowing you to immediately generate value from their efforts.

Participatory Communication Strategy Design
Participatory Communication Strategy Design

Author: Paolo Mefalopulos

Publisher: Food & Agriculture Org.

Published: 2004

Total Pages: 126

ISBN-13: 9789251052525

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This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.

Understanding Face-to-face Interaction
Understanding Face-to-face Interaction

Author: Karen Tracy

Publisher: Routledge

Published: 2013-11-05

Total Pages: 228

ISBN-13: 1136691111

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Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses discourse-goal linkages in specific face-to-face encounters such as courtroom exchanges, marital counseling, and intellectual discussions, as well as in more general theoretical dilemmas. Because it poses a new set of questions about social actors' motivations and pre-interactional goals, this volume offers a new direction for discourse study -- one that seriously considers the thinking and strategy involved in human communication.

Information Design
Information Design

Author: Rune Pettersson

Publisher: John Benjamins Publishing

Published: 2002

Total Pages: 312

ISBN-13: 9789027232038

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The goal of communication-oriented design of messages should always be clarity of communication. In information design the task of the sender is actually not completed until the receivers have received and understood the intended messages. Information Design – An introduction includes chapters explaining verbo-visual communication, information and message design principles, design processes, and design tools. These chapters can be seen as a general framework for production of information and learning materials. Based on theories for verbo-visual communication this book presents several practial guidelines for the use of text, symbols, visuals, typography, and layout in information and learning materials. Rune Pettersson is Professor of Information Design at the Department of Innovation, Design and Product Development (IDP) at Mälardalen University in Eskilstuna, Sweden.