Business Research Handbook
Business Research Handbook

Author: Shimpock

Publisher: Wolters Kluwer

Published: 2004-11-23

Total Pages: 910

ISBN-13: 0735552673

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Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.

Strauss's Handbook of Business Information
Strauss's Handbook of Business Information

Author: Hal P. Kirkwood

Publisher: Bloomsbury Publishing USA

Published: 2020-08-24

Total Pages: 421

ISBN-13: 144085131X

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This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.

Mergent's Handbook of Nasdaq Stocks Summer 2004
Mergent's Handbook of Nasdaq Stocks Summer 2004

Author:

Publisher: John Wiley & Sons

Published: 2004-07-29

Total Pages: 352

ISBN-13: 9780471663423

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Mergent's Handbook of NASDAQ Stocks? offers you quick and easy access to key financial statistics on companies listed on the NASDAQ Stock Exchange. This handbook, updated quarterly, presents market data, performance ratios, stock prices, and dividend information of recent quarterly results as well as future prospects in succinct one-page profiles. Filled with the latest available facts and figures, Mergent's Handbook of NASDAQ Stocks helps you make the most informed investment decisions. Each full-page company profile includes: Business Summary - highlights products, markets, and business line; Summary of recent developments, including latest quarterly earnings reports; Stock performance chart; Ten years of income statement and balance sheet data, if available; Key performance ratios; Officers, address, phone and fax numbers, Web sites, transfer agents, auditor, investor contact and legal counsel; and more. Plus, features that includes: Company stock selling below book value; Price score leaders; Rankings by selected investment criteria; Stocks with high and low price earnings multiples; Low-price stocks A Century of Providing Trusted Information For over a century, Mergent has been the preferred source for global business and financial information by providing comprehensive data to savvy investors, both novice and professional. Mergent's business research tools offer a convenient way to quickly identify potential investment opportunities with the most reliable and complete business and financial information available.

Understanding Business Valuation
Understanding Business Valuation

Author: Gary R. Trugman

Publisher: John Wiley & Sons

Published: 2018-01-08

Total Pages: 1253

ISBN-13: 1119483646

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This fifth edition simplifies a technical and complex area of practice with real-world experience and examples. Expert author Gary Trugman's informal, easy-to-read style, covers all the bases in the various valuation approaches, methods, and techniques. Author note boxes throughout the publication draw on Trugman's veteran, practical experience to identify critical points in the content. Suitable for all experience levels, you will find valuable information that will improve and fine-tune your everyday activities.

Strategic Copywriting
Strategic Copywriting

Author: Edd Applegate

Publisher: Rowman & Littlefield

Published: 2015-11-05

Total Pages: 311

ISBN-13: 1442244097

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.