The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.
The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.
The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.
More than simply a vital collection development tool, this book can help librarians help young adults grow into the kind of independent readers and thinkers who will flourish at college.
A riveting, meticulously researched, and provocative biography of Donald J. Trump from the author of Alexander Hamilton, Revolutionary. Born into a family of privilege and wealth, he was sent to military school at the age of 13. After an unremarkable academic career, he joined the family business in real estate and built his fortune. His personal brand: sex, money and power. From no-holds-barred reality TV star to unlikely candidate, Donald J. Trump rose to the highest political office: President of the United States of America. Learn fascinating details about his personal history, including: -Why Trump’s grandfather left Germany and immigrated to America -Why Woodie Guthrie wrote a song criticizing Trump’s father -How Trump’s romance with Ivana began—and ended -When Trump first declared his interest in running for President Discover the incredible true story of America’s 45th President: his questionable political and personal conduct, and his unprecedented rise to power. Richly informed by original research and illustrated throughout with photographs and documents, Unpresidented is a gripping and important read.
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.
Get teens excited about reading by using your own love of books along with a good dose of market savvy. This simple, upbeat guide is packed with practical guidelines and a wealth of exciting ideas for promoting books and reading through everything you do—from collection building, designing the space, and creating a Web site, to booktalking, readers' advisory, and special events. A practical, step-by-step approach. Promoting books and reading is one of your most important roles, but reaching teens and inspiring them to read can be a challenge, especially now, when teens have so many other commitments and interests. This guide will inspire you to build your book knowledge and combine it with marketing savvy to bring teens together with books and reading. Drawing upon recent research on teens and libraries, the author offers practical guidelines and a wealth of exciting ideas for environmental reading promotions (collection building, designing the space, creating publicity materials and developing the web site), as well as interactive promotions (communication with teens, readers advisory, booktalking, partnering with other organizations, and book-related activities and events). Based on the author's experience and the experience of others who work with teens, the book provides librarians and other educators with a simple, handy, and upbeat guide. Grades 6-12.
ALA's popular and respected Whole Library Handbook series continues with a volume specifically geared towards those who serve young adults, gathering stellar articles and commentary from some of the country's most innovative and successful teen services librarians.
Offers advice on providing young adult services in the public library, discussing collection development, conducting a reference interview, and handling homework.
A guide to creating interesting and exciting spaces for young adults in the library, explaining how to solicit input, and discussing planning, design and decor, and promotion. Includes worksheets and a list of resources.