Agrarian Dreams
Agrarian Dreams

Author: Julie Guthman

Publisher: Univ of California Press

Published: 2004-08-04

Total Pages: 269

ISBN-13: 0520240952

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"Agrarian Dreams throws a cold shower of reality over the dream of organic agriculture in California, demonstrating all that is lost when organic farming goes industrial. This is a challenging book, and until we can answer the hard questions Julie Guthman poses, a genuinely sustainable agriculture will elude us."—Michael Pollan, author of The Botany of Desire: A Plant's-Eye View of the World "Agrarian Dreams puts organic agriculture in a broad intellectual, social, and theoretical context in a readable way. Nobody has written at this scale and scope about organics. The availability of this basic data and interpretation will open discussion to a broad range of citizens, scholars, and decision makers. This is an outstanding work."—Sally K. Fairfax, Henry J. Vaux Distinguished Professor of Forest Policy, University of California, Berkeley "Guthman takes on the sacred cow of organic agriculture: that farmers and consumers can transform our food system simply through by adopting new philosophies of eating, farming and nature. With an analysis that is at the forefront of agrarian theory today, she shows that organic farmers, no matter what their philosophy, have to work under the economic gun of markets and land prices. As a result, organic growers in California are forced to become increasingly industrialized, unjust and unhealthy. Her analysis is proof that it will take more than new kinds of thinking to create sustainability in our food system."—Melanie DuPuis, author of Nature's Perfect Food: How Milk Became America's Drink

Customer Satisfaction Measurement on the Internet
Customer Satisfaction Measurement on the Internet

Author: Katja Hofmaier

Publisher: diplom.de

Published: 1999-06-09

Total Pages: 106

ISBN-13: 3832415807

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Inhaltsangabe:Abstract: Based on the Expectancy Disconfirmation Model as the underlying construct, methods to measure customer satisfaction with products and the steps to be undertaken in the research process are investigated. The measurement of Derived Satisfaction using (dis)confirmation was found to be the appropriate approach to 'CS' measurement. The Critical Incidents Technique can be used to assess the influence of exceptional experiences and the customers' evaluation of value-added services. The method of Focus Group interviewing is most appropriate for the exploration of important product attributes with customers while In-Depth Interviews structure salespeople- and executive interviews. It was also shown that during the research process, several points specific to 'CS' measurements need to be accounted for. The Internet services currently used by marketing and social researchers include E-mail, mailinglists, newsgroups, Internet Chat, the World Wide Web (WWW) and Virtual Worlds. Virtual Worlds, being most advantageous for observational studies, are not useful for customer satisfaction research. Virtual Communities, in turn, have some promising characteristics for future use. Internet research methods based on these services include E-mail surveys, WWW-surveys and online Focus Groups. Common advantages of E-mail- and WWW-surveys include administrative and response speed, cost savings and global reach of respondents. Their greatest common disadvantage is the non-representativeness of the respondents for the larger population as well as their self-selection. Unless access is restricted to a known population, probability sampling is impossible when using the World Wide Web. Because of its serious disadvantages, the use of online Focus Groups is not (yet) advisable. Based on these insights, the Internet was found to be an advantageous medium for customer satisfaction studies only if specific conditions are met. Companies need to investigate on a case-by-case basis if the online measurement of customer satisfaction is possible in their specific situation. The recommendations that were made are summarized in the online research process and the decision-making framework. The results of a survey among market research agencies show that practitioners are to a large extent aware of the limitations within which the Internet can be used for customer satisfaction surveys. However, especially WWW-surveys sometimes are conducted in a way that does [...]

Bridging Disciplines in the Brain, Behavioral, and Clinical Sciences
Bridging Disciplines in the Brain, Behavioral, and Clinical Sciences

Author: Institute of Medicine

Publisher: National Academies Press

Published: 2000-09-24

Total Pages: 144

ISBN-13: 0309070783

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Interdisciplinary research is a cooperative effort by a team of investigators, each an expert in the use of different methods and concepts, who have joined in an organized program to attack a challenging problem. Each investigator is responsible for the research in their area of discipline that applies to the problem, but together the investigators are responsible for the final product. The need for interdisciplinary training activities has been detailed over the last 25 years in both public and private reports. The history of science and technology has even shown the important advances that arose from interdisciplinary research, including plate tectonics which brought together geologists, oceanographers, paleomagnetists, seismologists, and geophysicists to advance the ability to forecast earthquakes and volcanic eruptions. In recognition of this, the need to train scientists who can address the highly complex problems that challenge us today and fully use new knowledge and technology, and the fact that cooperative efforts have proved difficult, the National Institute of Mental Health (NIMH), the National Institutes of Health (NIH) Office of Behavioral and Social Sciences Research (OBSSR), the National Institute on Nursing Research (NINR), and the National Institute on Aging (NIA) requested that an Institute of Medicine (IOM) Committee be created to complete several tasks including: examining the needs and strategies for interdisciplinary training in the brain, behavioral, social, and clinical sciences, defining necessary components of true interdisciplinary training in these areas, and reviewing current educational and training programs to identify elements of model programs that best facilitate interdisciplinary training. Bridging Disciplines in the Brain, Behavioral, and Clinical Sciences provides the conclusions and recommendations of this committee. Due to evaluations of the success of interdisciplinary training programs are scarce, the committee could not specify the "necessary components" or identify the elements that "best facilitate" interdisciplinary training. However, after reviewing existing programs and consulting with experts, the committee identified approaches likely to be successful in providing direction for interdisciplinary endeavors at various career stages. This report also includes interviews, training programs, and workshop agendas used.