MEDIA OMNIPRESENCE A Study of Media, Marketing, Development and Politics
Author: Francis Arackal
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 178
ISBN-13: 9388805453
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Author: Francis Arackal
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 178
ISBN-13: 9388805453
DOWNLOAD EBOOKAuthor: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Ingo Siegert
Publisher: Frontiers Media SA
Published: 2022-07-28
Total Pages: 152
ISBN-13: 2889766411
DOWNLOAD EBOOKAuthor: Rua, Orlando Lima
Publisher: IGI Global
Published: 2018-11-16
Total Pages: 317
ISBN-13: 152256943X
DOWNLOAD EBOOKDevelopments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened global trade but have also provided customers with more choices and transparent supply alternatives. As such, modern firms are forced to adapt effective strategies that allow them to stay competitive in a global economy. Entrepreneurial Orientation and Opportunities for Global Economic Growth provides innovative insights into the present-day trends and applications of entrepreneurship and innovation in relation to different countries’ economic and social development. The content within this publication encompasses topics including female entrepreneurship, internationalization, and social development. It is a vital reference source for policymakers, economists, academicians, researchers, entrepreneurs, business students, managers, and stakeholders seeking coverage on topics centered on adopting and implementing entrepreneurship in a modern setting.
Author: Mehmet Zahid Sobaci
Publisher: Springer
Published: 2015-07-11
Total Pages: 333
ISBN-13: 3319177222
DOWNLOAD EBOOKToday, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance
Author: Dr. B. SUNIL
Publisher: Lulu Publication
Published: 2021-05-03
Total Pages: 229
ISBN-13: 1667172050
DOWNLOAD EBOOKThere exists no doubt, considering the proactive role of mass communication in gathering, disseminating and gauging the public opinion and motivating them towards a desired change. This role by mass media is more important, particularly, in India where citizens are being seen as information starving and being deprived of much required knowledge to better their lives. Studies in the past have pointed out that, media have and continues to play an important and decisive role in nations that are categorized as third world countries, in bringing about development and leading to a predetermined social change. Furthermore, media can play an independent and objective role in a democratic political setup in India, by bringing forth various opinions and ideas, thereby nurturing an informed citizen about the polices, developments and issues concerning them.
Author: Ceron, Andrea
Publisher: Edward Elgar Publishing
Published: 2022-10-11
Total Pages: 357
ISBN-13: 1800374267
DOWNLOAD EBOOKThe Elgar Encyclopedia of Technology and Politics is a landmark resource that offers a comprehensive overview of the ways in which technological development is reshaping politics. Providing an unparalleled starting point for research, it addresses all the major contemporary aspects of the field, comprising entries written by over 90 scholars from 33 different countries on 5 continents.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
Published: 2018-10-26
Total Pages: 635
ISBN-13: 1522563083
DOWNLOAD EBOOKThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Dr. S. Saileela and Dr. S. Kalaivani
Publisher: Lulu.com
Published: 2019-11-27
Total Pages: 738
ISBN-13: 0359895069
DOWNLOAD EBOOKIn the globalization era, social media become more popular in everyone's daily life with its user friendly and effective functions. Social media support the people across the world in communicating, meeting new people, making socialization, sharing knowledge, learning different experiences and interacting with each other instead of distance and separation between persons. Moreover, social media can encourage the increasing of intercultural adaptation level of people who are facing different cultural experiences in new communities. The study shows that people use social media to become more adaptable with the new cultures of the host countries and to preserve their connections with home countries.
Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
Published: 2007
Total Pages: 468
ISBN-13: 9780702176920
DOWNLOAD EBOOKWhile examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.