Media Essentials

Media Essentials

Author: Richard Campbell

Publisher: Macmillan Higher Education

Published: 2019-09-16

Total Pages: 1226

ISBN-13: 131926607X

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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.


Scientific American: Presenting Psychology

Scientific American: Presenting Psychology

Author: Deborah Licht

Publisher: Macmillan Higher Education

Published: 2021-10-27

Total Pages: 2489

ISBN-13: 1319424945

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Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.


Reflect & Relate

Reflect & Relate

Author: Steven McCornack

Publisher: Macmillan Higher Education

Published: 2018-10-17

Total Pages: 1248

ISBN-13: 1319103502

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In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.


Experiencing the Lifespan

Experiencing the Lifespan

Author: Janet Belsky

Publisher: Macmillan

Published: 2009-10-23

Total Pages: 591

ISBN-13: 1429219505

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This book explores the lifespan by combining research with a practicing psychologist's understanding of human development from infancy to old age.


Invitation to the Life Span

Invitation to the Life Span

Author: Kathleen Stassen Berger

Publisher: Worth Publishers

Published: 2013-04-05

Total Pages: 0

ISBN-13: 9781429283526

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Edition after edition, Kathleen Stassen Berger’s bestselling textbooks connect all kinds of students to current state of developmental psychology, in an engaging, accessible, culturally inclusive way. Berger’s Invitation to the Life Span does this in just 15 concise chapters, in a presentation that meets the challenges of exploring the breadth of the life span in a single term. The new edition of Invitation to the Life Span incorporates a wide range of new research, especially in fast-moving areas such as brain development and psychopathology, while taking advantage of innovative new tools for media-centered teaching and learning. But throughout, as always, the signature voice of Kathleen Berger ties it all together, with relatable explanations of scientific content, wide ranging cultural examples, and skill-building tools for sharper observation and critical thinking.


Media & Culture

Media & Culture

Author: Richard Campbell

Publisher: Bedford Books

Published: 2002

Total Pages: 613

ISBN-13: 9780312390709

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Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.


Psychology in Everyday Life

Psychology in Everyday Life

Author: David G. Myers

Publisher: Macmillan Higher Education

Published: 2011-02-18

Total Pages: 586

ISBN-13: 1464100470

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Creating an exceptionally student-friendly textbook in psychology isn’t just about making the chapters shorter and pages more colorful. It’s about using that type of format to provide a clear portrait of psychological science, concise but not oversimplified, all while continually answering the recurring student question: “What does this have to do with me?” David Myers’ brief introduction to psychology, Psychology in Everyday Life, certainly does offer brief, easily manageable chapters and a colorful, image-rich design (both shaped by extensive research, class testing, and instructor/student feedback). But what makes it such an exceptional text is what flows through those chapters—rich presentations of psychology’s core concepts and field-defining research, examined in context of the everyday lives of all kinds of people around the world and communicated in the captivating storyteller’s voice that is instantly recognizable as Myers’. The new edition of Psychology in Everyday Life offers an extraordinary amount of new research, effective new inquiry-based study tools, and further design innovations, all while maintaining its trademark brevity and clean layout. And it is accompanied by an innovative media/supplements of the same scope as all of David Myers’ more comprehensive textbooks.


Discovering the Scientist Within

Discovering the Scientist Within

Author: Gary Lewandowski

Publisher: Worth

Published: 2019-02-07

Total Pages: 608

ISBN-13: 9781319243555

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Discovering the Scientist Within is the only book on the market that teaches students about research methods using a case study approach. All the design-focused chapters present students with a single study described from start to finish. Chapters start by asking students to consider a scenario and then walks them through the steps of the study: formulating a research question, performing a literature review, constructing a data collection method, considering ethics, refining the method, gathering data, understanding and reporting the statistical results. Students come away with a practical understanding of the research process and useful practice in the basic steps that comprise all studies. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.


How Children Develop

How Children Develop

Author: Robert S. Siegler

Publisher: Macmillan

Published: 2011

Total Pages: 847

ISBN-13: 1429217901

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The authors emphasize the fundamental principles and enduring themes underlying children's development and focus on key research. This new edition also contains a new chapter on gender, as well as recent work on conceptual development.


Biochemistry: A Short Course

Biochemistry: A Short Course

Author: John L. Tymoczko

Publisher: Macmillan Higher Education

Published: 2019-01-08

Total Pages: 2910

ISBN-13: 1319234372

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Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. The focus of the 4th edition has been around: Integrated Text and Media with the NEW SaplingPlus Paired for the first time with SaplingPlus, the most innovative digital solution for biochemistry students. Media-rich resources have been developed to support students’ ability to visualize and understand individual and complex biochemistry concepts. Built-in assessments and interactive tools help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Tools and Resources for Active Learning A number of new features are designed to help instructors create a more active environment in the classroom. Tools and resources are provided within the text, SaplingPlus and instructor resources. Extensive Problem-Solving Tools A variety of end of chapter problems promote understanding of single concept and multi-concept problems. Built-in assessments help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Unique case studies and new Think/Pair/Share Problems help provide application and relevance, as well as a vehicle for active learning.