The Strategic Digital Media Entrepreneur
The Strategic Digital Media Entrepreneur

Author: Penelope M. Abernathy

Publisher: John Wiley & Sons

Published: 2018-09-28

Total Pages: 330

ISBN-13: 1119218063

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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Media Innovation and Entrepreneurship
Media Innovation and Entrepreneurship

Author: Michelle Ferrier

Publisher:

Published: 2017-10-24

Total Pages:

ISBN-13: 9781989014004

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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Media Corporate Entrepreneurship
Media Corporate Entrepreneurship

Author: Min Hang

Publisher: Springer

Published: 2016-10-06

Total Pages: 173

ISBN-13: 9811021228

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This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.

Corporate Entrepreneurship
Corporate Entrepreneurship

Author: Vijay Sathe

Publisher: Cambridge University Press

Published: 2007-02-15

Total Pages: 407

ISBN-13: 1139436910

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How do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written this study based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship leading to successful new business growth. Corporate Entrepreneurship explores the real world of top managers in a systematic and comprehensive way, examining business realities, the management culture, the corporate philosophy, the organizational politics, the personalities and the personal agendas of the people at the top. The book offers both a theory of corporate entrepreneurship and practical advice on how to manage it better. An interesting and valuable contribution to the literature on strategic management, this is a book that will appeal to graduate students, researchers and reflective practitioners.

Corporate Entrepreneurship
Corporate Entrepreneurship

Author: Paul Burns

Publisher: Palgrave MacMillan

Published: 2017-11

Total Pages:

ISBN-13: 9781137483669

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This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.

Start Your Own Business, Sixth Edition
Start Your Own Business, Sixth Edition

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2015-01-19

Total Pages: 507

ISBN-13: 1613083009

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Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Corporate Entrepreneurship
Corporate Entrepreneurship

Author: Véronique Bouchard

Publisher: Routledge

Published: 2017-11-01

Total Pages: 164

ISBN-13: 1317602978

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Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice. Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation. Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.

Digital Entrepreneurship
Digital Entrepreneurship

Author: Mariusz Soltanifar

Publisher: Springer Nature

Published: 2020-11-13

Total Pages: 339

ISBN-13: 3030539148

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This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Handbook of Research on Corporate Entrepreneurship
Handbook of Research on Corporate Entrepreneurship

Author: Shaker A. Zahra

Publisher: Edward Elgar Publishing

Published: 2016-12-30

Total Pages: 332

ISBN-13: 1785368737

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Corporate entrepreneurship is about remaking organizations; it affects organizational cultures and systems, which, in turn, influence the magnitude, direction and content of corporate entrepreneurship activities. This Handbook hopes to synthesize what we know and clarify what we need to know about key issues such as strategic renewal, innovation and venturing activities within established companies, giving direction to future research.

Corporate Entrepreneurship and Venturing
Corporate Entrepreneurship and Venturing

Author: Tom Elfring

Publisher: Springer

Published: 2010-12-08

Total Pages: 0

ISBN-13: 9781441937612

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Corporate Entrepreneurship and Venturing is positioned at the crossroads of the strategy and entrepreneurship fields. The common theme is how and why corporate entrepreneurship and corporate venturing can contribute to innovation and strategic renewal in large established companies, in particular it explores ways to balance exploitation and exploration in established companies. The issue is how the locus of entrepreneurship affects the way corporate entrepreneurship addresses the exploitation/exploration challenge. In some chapters corporate entrepreneurship is dispersed across the organization and they examine the key elements of an entrepreneurial culture and the organizational conditions that are favorable to entrepreneurial initiatives. The other chapters contribute to the discussion on the potential role of corporate venturing which is separated from the main parts of the organization. They examine the advantages and disadvantages of corporate venture capital programs as particular forms of focused corporate entrepreneurship.