Observational Measurement of Behavior
Observational Measurement of Behavior

Author: Paul Yoder, PhD

Publisher: Springer Publishing Company

Published: 2010-02-16

Total Pages: 249

ISBN-13: 0826137989

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"Yoder and Symons bring decades of work to bear and it shows....[The book is] presented with broad scholarship and conceptual depth." óRoger Bakeman, PhD Professor Emeritus Georgia State University "This outstanding volume transcends the typical treatment of behavior observation methods in introductory research texts. Yoder and Symons articulate a set of measurement principles that serve as the foundation for behavior observation as a scientific tool." óWilliam E. MacLean Jr., PhD Executive Director Wyoming Institute for Disabilities University of Wyoming This comprehensive textbook introduces graduate students to the competent conduct of observational research methods and measurement. The unique approach of this book is that the chapters delineate not only the techniques and mechanics of observational methods, but also the theoretical and conceptual underpinnings of these methods. The observational methods presented can be used for both single-subject and group-design perspectives, showing students how and when to use both methodologies. In addition, the authors provide many practical exercises within chapters as well as electronic media files of a sample observation session to code with multiple behavior sampling methods. Key topics: Improving measurement of generalized characteristics through direct observation and the generalizability theory Developing coding schemes and designing or adapting coding manuals Determining sampling methods and metrics for observational variables Training observers and assessing their agreement Performing sequential analysis on observational data Assessing the validity of observational variables

Measurement of Communication Behavior
Measurement of Communication Behavior

Author: Philip Emmert

Publisher: Longman Publishing Group

Published: 1989

Total Pages: 424

ISBN-13:

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This volume is designed to serve both as a textbook in courses dedicated to Research Methods in Communication and the Social Sciences and as a professional reference source for students and scholars engaged in empirical research.

From Communication to Presence
From Communication to Presence

Author: Luigi Anolli

Publisher: IOS Press

Published: 2006

Total Pages: 328

ISBN-13: 9781586036621

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Communication is the core activity for an educator, conveying and sharing information from one person to another, from one organization to another. This work includes contributions which encompass a series of topics in communication psychology.

Communication Research Measures
Communication Research Measures

Author: Rebecca B. Rubin

Publisher: Routledge

Published: 2020-08-26

Total Pages: 412

ISBN-13: 1000149382

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The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

The SAGE Encyclopedia of Communication Research Methods
The SAGE Encyclopedia of Communication Research Methods

Author: Mike Allen

Publisher: SAGE Publications

Published: 2017-04-11

Total Pages: 2013

ISBN-13: 1483381420

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Researching Interactive Communication Behavior
Researching Interactive Communication Behavior

Author: C. Arthur VanLear

Publisher: SAGE Publications

Published: 2015-12-17

Total Pages: 281

ISBN-13: 1483325016

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A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.

Communication Research Measures III
Communication Research Measures III

Author: Elizabeth E. Graham

Publisher: Routledge

Published: 2019-09-20

Total Pages: 451

ISBN-13: 1351397133

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Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Assessing Communication Education
Assessing Communication Education

Author: William G. Christ

Publisher: Routledge

Published: 2013-11-05

Total Pages: 417

ISBN-13: 1136689583

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Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.