McLuhan for Beginners
McLuhan for Beginners

Author: W. Terrence Gordon

Publisher: For Beginners (For Beginners)

Published: 2012

Total Pages: 0

ISBN-13: 9781934389751

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Despite the fact that many have buried him prematurely like some madman in an Edgar Allen Poe story, Marshall McLuhan was, and is, one of the most brilliant and original thinkers of the 20th century. McLuhan pioneered the study of Media, unified Art and Science, and warned readers about this televised, computerised world. In the wake of the centennial celebration of McLuhan's life, it is appropriate to bring back the basics of his teachings. This book culminates in a rich translation of McLuhan's examination of how media turned the planet into the Global Village.

McLuhan For Beginners
McLuhan For Beginners

Author: W. Terrence Gordon

Publisher: Red Wheel/Weiser

Published: 2012-10-30

Total Pages: 263

ISBN-13: 1939994160

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Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

McLuhan: A Guide for the Perplexed
McLuhan: A Guide for the Perplexed

Author: W. Terrence Gordon

Publisher: A&C Black

Published: 2010-02-25

Total Pages: 215

ISBN-13: 1441143807

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Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

Understanding Media
Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Linguistics for Beginners
Linguistics for Beginners

Author: W. Terrence Gordon

Publisher: For Beginners (For Beginners)

Published: 2008

Total Pages: 132

ISBN-13:

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Author Terrence Gordon begins with a lucid definition of language and proceeds to examine how language becomes the subject matter of linguisitics. Topics include the contrast between writing and speech and elementary lessons in different levels of analysis from sounds to sentences. Here, absurd fictions are explored and the borderlands between linguistics and philosophy are investigated.

Marshall Mcluhan
Marshall Mcluhan

Author: W. Terrence Gordon

Publisher: Gingko Press

Published: 2004-12

Total Pages: 0

ISBN-13: 9781584231448

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More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.

A Skeleton Key to Finnegans Wake
A Skeleton Key to Finnegans Wake

Author: Joseph Campbell

Publisher: New World Library

Published: 2005

Total Pages: 218

ISBN-13: 1577314050

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Since its publication in 1939, countless would-be readers of "Finnegans Wake" - James Joyce's masterwork, which consumed a third of his life - have given up after a few pages, dismissing it as a "perverse triumph of the unintelligible." In 1944, a young professor of mythology and literature named Joseph Campbell, working with Henry Morton Robinson, wrote the first "key" or guide to entering the fascinating, disturbing, marvelously rich world of "Finnegans Wake." The authors break down Joyce's "unintelligible" book page by page, stripping the text of much of its obscurity and serving up thoughtful interpretations via footnotes and bracketed commentary. They outline the book's basic action, and then simplify -- and clarify -- its complex web of images and allusions. "A Skeleton Key to Finnegans Wake" is the latest addition to the "Collected Works of Joseph Campbell" series.

Media Studies
Media Studies

Author: Dan Laughey

Publisher: Oldacastle Books

Published: 2010-08-01

Total Pages: 161

ISBN-13: 1842434063

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With TV, internet, phone, radio, movies, music, magazines, and newspapers—just to name a few—how does one begin to understand today’s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, including the main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether for a student, researcher, or practitioner, this handy reference guide offers a journey through a complex but fascinating subject.

Saussure For Beginners
Saussure For Beginners

Author: W. Terrence Gordon

Publisher: Red Wheel/Weiser

Published: 2015-07-01

Total Pages: 130

ISBN-13: 193999442X

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A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, Saussure for Beginners puts the challenging ideas of Ferdinand de Saussure (1857-1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology. Ferdinand de Saussure’s work is so powerful that it not only redefined modern linguistics, it also opened our minds to new ways of approaching anthropology, literary criticism, and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the “Course in General Linguistics.” Saussure For Beginners takes you through this course, points out the unifying principles, and shows how these ideas migrated from linguistics to other subjects.