Maximizing Commerce and Marketing Strategies through Micro-Blogging
Maximizing Commerce and Marketing Strategies through Micro-Blogging

Author: Burkhalter, Janée N.

Publisher: IGI Global

Published: 2015-05-31

Total Pages: 403

ISBN-13: 1466684097

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2021-05-28

Total Pages: 1865

ISBN-13: 179989021X

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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

ECSM 2018 5th European Conference on Social Media
ECSM 2018 5th European Conference on Social Media

Author: Prof. Vincent Cunnane

Publisher: Academic Conferences and publishing limited

Published: 2018-06-21

Total Pages: 507

ISBN-13: 1911218840

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These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.

Overtourism, Technology Solutions and Decimated Destinations
Overtourism, Technology Solutions and Decimated Destinations

Author: Azizul Hassan

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 348

ISBN-13: 9811624747

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This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author: Saurabh Kumar Dixit

Publisher: Taylor & Francis

Published: 2017-04-07

Total Pages: 484

ISBN-13: 1317334701

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-01-05

Total Pages: 1755

ISBN-13: 1522551883

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Social Media Marketing: Breakthroughs in Research and Practice
Social Media Marketing: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-05-04

Total Pages: 1600

ISBN-13: 1522556389

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In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

#Share
#Share

Author: Natalie T. Wood

Publisher: Business Expert Press

Published: 2017-02-08

Total Pages: 184

ISBN-13: 1631574426

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Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.

Cares in the Age of Communication: Health Education and Healthy Lifestyles
Cares in the Age of Communication: Health Education and Healthy Lifestyles

Author: Cares in the Age of Communication: Health Education and Healthy Lifestyles

Publisher: MDPI

Published: 2021-08-31

Total Pages: 168

ISBN-13: 3036506527

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Nowadays, the power of internet and social media to share information and connect with others is a reality that has also changed the way people communicate about health information, but also to create and share health information with others. The loss of confidence in health professionals could be dangerous with regard to the diffusion of information about community health and possible alterations of procedures and systems designed to maintain and improve it. So, this situation about the Spreading health education through Social Media requires research and the design of new ways to approach social media users, especially, young people. Initiatives where health professionals must be the main actors and drive the communication initiatives focused on community health with the main goal of recovery the people confidence when they in health issues. Health education has an important challenge in front of all healthcare providers in multiple aspects of caring. Patients and people concerns about self-cares must be addressed and every one of us is an agent for change. This Special Issue collects 11 research studies focused to the promotion of health and healthy lifestyles through adequate communication strategies.

Digital Health Innovation for Consumers, Clinicians, Connectivity and Community
Digital Health Innovation for Consumers, Clinicians, Connectivity and Community

Author: A. Georgiou

Publisher: IOS Press

Published: 2016-08-25

Total Pages: 148

ISBN-13: 1614996660

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In the last few decades, health informaticians have established the knowledge base and practical expertise to facilitate the development of ever-more capable technical systems, increased connectivity, expanded access and the greater mobility of e-health and information management systems, and we have witnessed the evolution from simple computer-based records to systems allowing intra-organisational, national, and even international communication and information exchange. This book presents 20 of the papers delivered at the 24th Australian National Health Informatics Conference (HIC 2016), held in Melbourne, Australia in July 2016. The primary theme of the 2016 conference is Digital Health Innovation for Consumers, Clinicians, Connectivity and Community. The papers included here reflect this theme, and highlight the cutting edge research evidence, technology updates and innovations that are fuelling the digital transformation of the healthcare sector. They cover a wide spectrum of fields and encompass major theoretical concepts, examples of key applications of new technologies and important new developments in the field of health informatics. The book provides a current overview of trends in health informatics, and will be of interest to all those involved in the planning, design, implementation and delivery of healthcare today.