Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Overview With the knowledge of this diploma course, you will be able to get the best results on the web that can be expected. Content - Taking Your Marketing to the Web - Planning for Web Marketing - Taking the First Steps to Your Online Presence - Producing a Successful Business Web Site - Creating a Marketing-Effective Storefront - Pulling Repeat Visitors with Onsite Marketing Techniques - Marketing with Online Buzz - The Art of E-Mail Marketing - Staying Ahead of the Online Marketing Wave - Mastering the Secrets of Search Engines - Marketing with Pay Per Click Ads - Marketing with Paid Online Advertising - Capturing Customers with New Technology - Improving Results with Web Analytics - Staying Out of Legal Trouble - The Keys to Maintaining Your Web Presence - Ten Free Ways to Market Your Web Site - Ten Most Common Mistakes of Web Marketing - Ten Tips for Tired Sites Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Lead the change that you want to see in your school! Is your school or district heading in the right direction? In this essential guide for leaders, Lee Jenkins shows how to unite and energize your team as never before, while helping your students to love learning and crave achievement. A trusted advisor to numerous districts, Jenkins knows how to successfully transform school culture – for the long-term. Beginning with an introduction from scholar Michael Fullan, each chapter presents compelling insights and strategies for leaders, addressing how to Evolve your leadership style to guide, empower and serve Apply the principles of continuous strategic improvement as an antidote to win/lose approaches to school accountability Develop a healthy, positive culture of achievement by deeply engaging your students in their own progress and success Turn to this resource and prepare to lead positive change, from the classroom to the staff room and beyond. "This book creates a whole picture approach to school improvement while shunning the current top down model in favor of a school-led plan. The approach not only increases school performances, but values the school-level leadership and instructional faculty." Amanda Mayeaux, Career Management Specialist Iberville Parish Schools "If your district is ready to move from arbitrary to observable, from fractured to focused, and from silos to systems, you’ve found the book that can move entire organizations from a goal mindset to a growth mindset. Lee Jenkins provides common-sense strategies that impact the efficiency and effectiveness of our classrooms, with a clear focus on student growth. In an educational era saturated with the latest remedy for what ails us, Lee provides a refreshing cure by offering simple solutions for lasting change." Dr. Jane Stavem, Associate Superintendent for Instruction Lincoln Public Schools, Lincoln, NE
Lead the change that you want to see in your school! Is your school or district heading in the right direction? A trusted advisor to numerous districts, author Lee Jenkins shows how to successfully transform your school culture – for the long-term. Discover how to: Evolve your leadership style to guide, empower and serve Apply the principles of continuous strategic improvement as an antidote to win/lose approaches to school accountability Spearhead change across classrooms, departments and organizations – with valuable insights for leaders of individual schools and school districts Develop a healthy, positive culture of achievement by deeply engaging your students in their own progress and success
