Marketing Maximilian
Marketing Maximilian

Author: Larry Silver

Publisher: Princeton University Press

Published: 2022-06-14

Total Pages: 724

ISBN-13: 0691245894

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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

Emperor Maximilian I and the Age of Dürer
Emperor Maximilian I and the Age of Dürer

Author: Eva Michel

Publisher: Prestel Pub

Published: 2012

Total Pages: 414

ISBN-13: 9783791351728

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One of Maximilian's most important legacies is the work created in his honor by some of the greatest artists of his time, most notably Albrecht Dürer. Today many of these works reside in the Albertina Museum in Vienna, and they are featured in this elegant volume. In addition to works by Dürer, the book includes reproductions of the extraordinary Triumphal Procession of Albrecht Altdorfer and his workshop, and the monumental woodcut Arch of Honor. This book explores the artistic culture of Maximilian's era, with numerous examples from the Albertina's own collection as well as painted portraits, exquisite illuminated manuscripts, precious sculptures, and splendid tapestries from some of the world's leading museums. Brought together in this elegant volume, these works offer valuable insight into Maximilian's public relations machinery. The book also features scholarly articles devoted to Maximilian's complex artistic projects that will become key to the literature on Emperor Maximilian and the art of his time.

The Humanist Interpretation of Hieroglyphs in the Allegorical Studies of the Renaissance
The Humanist Interpretation of Hieroglyphs in the Allegorical Studies of the Renaissance

Author: Karl Giehlow

Publisher: Hotei Publishing

Published: 2015-01-27

Total Pages: 360

ISBN-13: 9004281738

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The Hieroglyphenkunde by Karl Giehlow published in 1915, described variously by critics as “a masterpiece”, “magnificent”, “monumental” and “incomparable”, is here translated into English for the first time. Giehlow’s work with an initial focus on the Hieroglyphica of Horapollo, the manuscript of which was discovered by Giehlow, was a pioneering attempt to introduce the thesis that Egyptian hieroglyphics had a fundamental influence on the Italian literature of allegory and symbolism and beyond that on the evolution of all Renaissance art. The present edition includes the illustrations of Albrecht Dürer from the Pirckheimer translation of the Horapollo from the early fifteenth century.

Arte Del Poder
Arte Del Poder

Author: Alvaro Soler del Campo

Publisher:

Published: 2009

Total Pages: 314

ISBN-13:

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The Royal Armory in Madrid, assembled at a time when the Spanish Crown was at the height of its international power, is the oldest and one of the finest and largest armories in the world, imbued with great historical, artistic, and symbolic significance. Armor drawn from the unsurpassed holdings of the Spanish Royal Armory is shown in this exhibition alongside portraits of rulers dressed in the same armor, painted by such masters as Peter Paul Rubens, Anthony van Dyck, Diego Velázquez, and Alonso Sánchez Coello. Several large and magnificent tapestries from the royal collection also depict the armor in use. Together, some 75 works illustrate the use of luxurious armor in projecting an image of royal power in Imperial Spain. The exhibition includes several full suits of armor, helmets, shields, and equestrian armor--worn in battle but more often in Renaissance parades, pageants, and jousting tournaments. The works of art on view date from the reigns of the Holy Roman Emperors Maximilian I of Austria (1508-1519) and Emperor Charles V (1519-1558), to those of his successors, King Philip II (1556-1598), King Philip III (1598-1621), and King Philip IV (1621-1665). This is the first time that the armor has been exhibited together with the portraits in which it is depicted.

Grand Scale
Grand Scale

Author: Lilian Armstrong

Publisher: Yale University Press

Published: 2008

Total Pages: 180

ISBN-13:

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Grand Scale brings to light rare surviving examples of mural-size prints--a Renaissance art form nearly lost from historical record. The most famous 16th-century woodcuts, engravings, and etchings were those done on an intimate scale. Yet artists also worked in another entire category of print production, producing mural-size prints that sometimes reached as high as ten feet. This handsome book, which features nearly fifty examples from Italy, Germany, France, and the Netherlands, explores these multi-block woodcut and multi-plate engraving ensembles as vital contributions to the visual culture of their time. Comprising five essays, Grand Scale documents the relationship of monumental prints to the history of prints in general and also to mapmaking, painting, and book illustration, while addressing image design and modular printing from multiple, repeating blocks. Published in association with the Davis Museum and Cultural Center, Wellesley College Exhibition Schedule: Davis Museum and Cultural Center (March 19 - June 8, 2008) Yale University Art Gallery (September 9 - November 30, 2008) Philadelphia Museum of Art (January 31 - April 26, 2009)

Renaissance Monks: Monastic Humanism in Six Biographical Sketches
Renaissance Monks: Monastic Humanism in Six Biographical Sketches

Author: Franz Posset

Publisher: BRILL

Published: 2005-10-01

Total Pages: 216

ISBN-13: 9047415418

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This volume deals with the intellectual world of “progressive” monks on the eve of the Reformation in the sixteenth century. Biographical sketches of three Benedictines and three Cistercians vicariously represent the lives and works of humanists in cloisters (Klosterhumanismus).