Mathematical Models in Marketing
Mathematical Models in Marketing

Author: Ursula H. Funke

Publisher: Springer Science & Business Media

Published: 2013-04-17

Total Pages: 534

ISBN-13: 3642515657

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Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.

Handbook of Marketing Decision Models
Handbook of Marketing Decision Models

Author: Berend Wierenga

Publisher: Springer Science & Business Media

Published: 2008-09-11

Total Pages: 621

ISBN-13: 0387782125

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Mathematical Models of Distribution Channels
Mathematical Models of Distribution Channels

Author: Charles A. Ingene

Publisher: Springer Science & Business Media

Published: 2004-10-29

Total Pages: 608

ISBN-13: 9781402071638

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Mathematical Modeling and Methods of Option Pricing
Mathematical Modeling and Methods of Option Pricing

Author: Lishang Jiang

Publisher: World Scientific

Published: 2005

Total Pages: 344

ISBN-13: 9812563695

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From the perspective of partial differential equations (PDE), this book introduces the Black-Scholes-Merton's option pricing theory. A unified approach is used to model various types of option pricing as PDE problems, to derive pricing formulas as their solutions, and to design efficient algorithms from the numerical calculation of PDEs.

Quantitative Modelling In Marketing And Management (Second Edition)
Quantitative Modelling In Marketing And Management (Second Edition)

Author: Luiz Moutinho

Publisher: World Scientific

Published: 2015-11-06

Total Pages: 569

ISBN-13: 9814696366

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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Mathematical Models in Agriculture
Mathematical Models in Agriculture

Author: J. H. M. Thornley

Publisher: CABI

Published: 2007

Total Pages: 924

ISBN-13: 085199010X

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Role of mathematical models; Dynamic deterministic models; Mathematical programming; Basic biological processes; Growth functions; Simple dynamic growth models; Simple ecological models; Envinment and weather; Plant and crop processes; Crop models; Crop husbandry; Plant diseases and pests; Animal processes; Animal organs; Whole-animal models; Animal products; Animal husbandry; Animal diseases; Solutions exercises; Mathematical glossary.

The Financial Mathematics of Market Liquidity
The Financial Mathematics of Market Liquidity

Author: Olivier Gueant

Publisher: CRC Press

Published: 2016-03-30

Total Pages: 302

ISBN-13: 1498725481

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This book is among the first to present the mathematical models most commonly used to solve optimal execution problems and market making problems in finance. The Financial Mathematics of Market Liquidity: From Optimal Execution to Market Making presents a general modeling framework for optimal execution problems-inspired from the Almgren-Chriss app

Uniform Distribution of Sequences
Uniform Distribution of Sequences

Author: L. Kuipers

Publisher: Courier Corporation

Published: 2012-05-24

Total Pages: 416

ISBN-13: 0486149994

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The theory of uniform distribution began with Hermann Weyl's celebrated paper of 1916. In later decades, the theory moved beyond its roots in diophantine approximations to provide common ground for topics as diverse as number theory, probability theory, functional analysis, and topological algebra. This book summarizes the theory's development from its beginnings to the mid-1970s, with comprehensive coverage of both methods and their underlying principles. A practical introduction for students of number theory and analysis as well as a reference for researchers in the field, this book covers uniform distribution in compact spaces and in topological groups, in addition to examinations of sequences of integers and polynomials. Notes at the end of each section contain pertinent bibliographical references and a brief survey of additional results. Exercises range from simple applications of theorems to proofs of propositions that expand upon results stated in the text.

An Introduction to Mathematical Modeling
An Introduction to Mathematical Modeling

Author: Edward A. Bender

Publisher: Courier Corporation

Published: 2012-05-23

Total Pages: 273

ISBN-13: 0486137120

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Employing a practical, "learn by doing" approach, this first-rate text fosters the development of the skills beyond the pure mathematics needed to set up and manipulate mathematical models. The author draws on a diversity of fields — including science, engineering, and operations research — to provide over 100 reality-based examples. Students learn from the examples by applying mathematical methods to formulate, analyze, and criticize models. Extensive documentation, consisting of over 150 references, supplements the models, encouraging further research on models of particular interest. The lively and accessible text requires only minimal scientific background. Designed for senior college or beginning graduate-level students, it assumes only elementary calculus and basic probability theory for the first part, and ordinary differential equations and continuous probability for the second section. All problems require students to study and create models, encouraging their active participation rather than a mechanical approach. Beyond the classroom, this volume will prove interesting and rewarding to anyone concerned with the development of mathematical models or the application of modeling to problem solving in a wide array of applications.