Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Uncovers the steps software architects and developers will need to take in order to plan and build a real-world, secure Web services system Authors are leading security experts involved in developing the standards for XML and Web services security Focuses on XML-based security and presents code examples based on popular EJB and .NET application servers Explains how to handle difficult-to-solve problems such as passing user credentials and controlling delegation of those credentials across multiple applications Companion Web site includes the source code from the book as well as additional examples and product information
Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Master the art of conducting modern pen testing attacks and techniques on your web application before the hacker does! About This Book This book covers the latest technologies such as Advance XSS, XSRF, SQL Injection, Web API testing, XML attack vectors, OAuth 2.0 Security, and more involved in today's web applications Penetrate and secure your web application using various techniques Get this comprehensive reference guide that provides advanced tricks and tools of the trade for seasoned penetration testers Who This Book Is For This book is for security professionals and penetration testers who want to speed up their modern web application penetrating testing. It will also benefit those at an intermediate level and web developers who need to be aware of the latest application hacking techniques. What You Will Learn Get to know the new and less-publicized techniques such PHP Object Injection and XML-based vectors Work with different security tools to automate most of the redundant tasks See different kinds of newly-designed security headers and how they help to provide security Exploit and detect different kinds of XSS vulnerabilities Protect your web application using filtering mechanisms Understand old school and classic web hacking in depth using SQL Injection, XSS, and CSRF Grasp XML-related vulnerabilities and attack vectors such as XXE and DoS techniques Get to know how to test REST APIs to discover security issues in them In Detail Web penetration testing is a growing, fast-moving, and absolutely critical field in information security. This book executes modern web application attacks and utilises cutting-edge hacking techniques with an enhanced knowledge of web application security. We will cover web hacking techniques so you can explore the attack vectors during penetration tests. The book encompasses the latest technologies such as OAuth 2.0, Web API testing methodologies and XML vectors used by hackers. Some lesser discussed attack vectors such as RPO (relative path overwrite), DOM clobbering, PHP Object Injection and etc. has been covered in this book. We'll explain various old school techniques in depth such as XSS, CSRF, SQL Injection through the ever-dependable SQLMap and reconnaissance. Websites nowadays provide APIs to allow integration with third party applications, thereby exposing a lot of attack surface, we cover testing of these APIs using real-life examples. This pragmatic guide will be a great benefit and will help you prepare fully secure applications. Style and approach This master-level guide covers various techniques serially. It is power-packed with real-world examples that focus more on the practical aspects of implementing the techniques rather going into detailed theory.
Easy-to-follow projects that go beyond the basics to present solutions to design problems, this book not only tells readers how to write CSS, but explains why they've taken the steps recommended. Meyer provides a variety of carefully crafted projects that teach how to use CSS and why particular methods were chosen.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Simply put, Cascading Style Sheets (CSS) is a way to separate a document's structure from its presentation. The benefits of this can be quite profound: CSS allows a much richer document appearance than HTML and also saves time -- you can create or change the appearance of an entire document in just one place; and its compact file size makes web pages load quickly. CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Author Eric Meyer tackles the subject with passion, exploring in detail each individual CSS property and how it interacts with other properties. You'll not only learn how to avoid common mistakes in interpretation, you also will benefit from the depth and breadth of his experience and his clear and honest style. This is the complete sourcebook on CSS. The 3rd edition contains: Updates to reflect changes in the latest draft version of CSS 2.1 Browser notes updated to reflect changes between IE6 and IE7 Advanced selectors supported in IE7 and other major browsers included A new round of technical edits by a fresh set of editors Clarifications and corrected errata, including updated URLs ofreferenced online resources
