The New Rules of Marketing and PR

The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2009

Total Pages: 290

ISBN-13: 0470379286

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.


Leave Your Mark

Leave Your Mark

Author: Aliza Licht

Publisher: Grand Central Publishing

Published: 2015-05-05

Total Pages: 258

ISBN-13: 1455584150

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Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.


Prep, Push, Pivot

Prep, Push, Pivot

Author: Octavia Goredema

Publisher: John Wiley & Sons

Published: 2022-01-12

Total Pages: 243

ISBN-13: 1119789079

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Advance your career with this insightful playbook for underrepresented women In Prep, Push, Pivot, award-winning career coach and author Octavia Goredema delivers an indispensable career coaching guide for women looking for a new job, dealing with job loss, pivoting to a new career, or returning to the workforce after an extended absence. You'll discover practical strategies you can implement at crucial times during your career, ensuring your considerable talents and skills are used to their full potential. In this important book, you'll: Discover your true worth, cement your career values, and carve out a realistic and aspirational career plan Learn how to position yourself for a promotion, navigate a break in your career, and integrate your role as a mother or caregiver with your professional life Deal with monumental career changes, contribute to the development of the women around you, and benefit from an array of professional resources in your journey forward Perfect for women who are ready to overcome any obstacles that await them, Prep, Push, Pivot is a thoughtful road map to help women chart their professional and personal success.


Punch Doubt in the Face

Punch Doubt in the Face

Author: Nicolle Merrill

Publisher: Future Skills

Published: 2019-10-15

Total Pages: 0

ISBN-13: 9781946384867

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The days of sticking with a single career path until our golden years of retirement are gone. In the last ten years, the world of work has changed significantly. But the career advice you've been given since you were a kid hasn't. Enter Nicolle Merrill, four-time (and counting) career-changer, professional reinventor, and author. In Punch Doubt in the Face: How to Upskill, Change Careers, and Beat the Robots, Nicolle translates the future of work into a roadmap to a better career and professional empowerment. Grounded in her belief that our careers are like a Choose Your Own Adventure book--full of possibilities, new paths, and the occasional surprise--Nicolle helps readers evaluate their careers like mini-futurists. You'll discover a new career that fits your lifestyle, learn how to attain the skills needed to thrive in the workplace of the future, and go on a professional adventure or two--regardless of your age or your industry. Read this book. Your future self will thank you.


LinkedIn Makeover

LinkedIn Makeover

Author: Donna Serdula

Publisher:

Published: 2013-06-01

Total Pages: 200

ISBN-13: 9780988666504

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Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.


Linked

Linked

Author: Omar Garriott

Publisher: Workman Publishing

Published: 2022-05-03

Total Pages: 321

ISBN-13: 1523514167

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A definitive guide to maximizing LinkedIn and navigating the changing hiring landscape. Written by hiring gurus Omar Garriott and Jeremy Schifeling, both former LinkedIn marketing heads with invaluable insider perspective the book lays out a five-step job search framework, tying each to discrete actions on LinkedIn.


I'm on Linkedin--Now What???

I'm on Linkedin--Now What???

Author: Jason Alba

Publisher: Happy About

Published: 2011-03

Total Pages: 155

ISBN-13: 1600051979

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This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.


21 Resilient Women

21 Resilient Women

Author: Daisy Wright

Publisher: Wcs Publishers

Published: 2020-11-30

Total Pages: 206

ISBN-13: 9780981310473

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21 Resilient WomenStories of Courage, Growth, and Transformation The 21 co-authors of this book, a diverse group of women, decided to use this downtime to reflect: How do we navigate uncertainties and disruptions? How do we bounce back from broken dreams or broken marriages? How do we juggle motherhood, career and a passion for community? How do you move forward with a career after being paralyzed in a car accident? How do we cope in the workplace when hopes are dashed, and career progression is limited? As you turn these pages, you will read about struggle, survival, disappointment and hope. You will laugh and you will cry; you will reflect, and you will remember, but most importantly, you will learn, grow and be transformed by the stories of these resilient women. THE BACK STORY When a small group of women met at a Let's GROW Sip & Paint event in January 2020, we joked that 2020 was the only time we were all going to have 20/20 vision, and we should embrace it and create a legacy for the new decade. This legacy was to write an anthology that would include stories of courage, growth, and transformation. Little did we know that a pandemic of epic proportion - COVID 19 - was about to turn the world upside down. Despite this, we used this sombre down time to come together to create a book to give others hope and inspiration.


Lean AI

Lean AI

Author: Lomit Patel

Publisher: O'Reilly Media

Published: 2020-01-30

Total Pages: 237

ISBN-13: 1492059285

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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects