Effective Marketing
Effective Marketing

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2002

Total Pages: 596

ISBN-13:

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With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

Text
Text

Author: William G. Zikmund

Publisher:

Published: 1999

Total Pages: 744

ISBN-13:

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Essentials of Marketing
Essentials of Marketing

Author: Charles W. Lamb

Publisher: South Western Educational Publishing

Published: 2001

Total Pages: 612

ISBN-13: 9780324043761

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This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

BizPlan Express
BizPlan Express

Author: Jill E. Kapron

Publisher: South Western Educational Publishing

Published: 1997-08-08

Total Pages: 164

ISBN-13: 9780538869874

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Provides the same great coverage as BizPlan Builder -- Academic Version only in fewer pages. Shortened length allows instructors to include the development of a business plan into their course while covering typical small business management concepts from a main book. Major differences between BizPlan Express and BizPlan Builder -- Academic Version include omitted worksheets and decreased chapter content in BizPlan Express. The table of contents are the same, though BizPlan Express includes more condensed coverage of topics.