Marketing Your Services
Marketing Your Services

Author: Anthony O. Putman

Publisher: John Wiley & Sons

Published: 1990-05-28

Total Pages: 264

ISBN-13:

DOWNLOAD EBOOK

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Marketing Your Services
Marketing Your Services

Author: Rick Crandall

Publisher: McGraw Hill Professional

Published: 2003

Total Pages: 406

ISBN-13: 9780071398718

DOWNLOAD EBOOK

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

1001 Ways to Market Your Services
1001 Ways to Market Your Services

Author: Rick Crandall

Publisher: McGraw Hill Professional

Published: 1998

Total Pages: 406

ISBN-13: 9780809231584

DOWNLOAD EBOOK

Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.

Online Marketing for Professional Services
Online Marketing for Professional Services

Author: Lee W. Frederiksen

Publisher:

Published: 2012-06

Total Pages: 170

ISBN-13: 9780982881934

DOWNLOAD EBOOK

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Self-Promotion Online: Marketing Your Creative Services . . .
Self-Promotion Online: Marketing Your Creative Services . . .

Author: Ilise Benun

Publisher: North Light Books

Published: 2000-12-12

Total Pages: 148

ISBN-13: 9781581800692

DOWNLOAD EBOOK

"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

Professional Services Marketing
Professional Services Marketing

Author: Mike Schultz

Publisher: John Wiley & Sons

Published: 2013-06-04

Total Pages: 373

ISBN-13: 1118604342

DOWNLOAD EBOOK

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

How to Sell Anything to Anybody
How to Sell Anything to Anybody

Author: Joe Girard

Publisher: Simon and Schuster

Published: 2006-02-07

Total Pages: 196

ISBN-13: 0743273966

DOWNLOAD EBOOK

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Marketing Your Indexing Services
Marketing Your Indexing Services

Author: Anne Leach

Publisher: Information Today, Inc.

Published: 1998

Total Pages: 76

ISBN-13: 9781573870542

DOWNLOAD EBOOK

This is a collection of articles from ASI's newsletter, "Key Words, with additional chapters by Anne Leach. It includes strategies for beginning indexers and new business owners, as well as established professionals. An excellent addition to any freelancer's library.