Marketing Your Indexing Services
Marketing Your Indexing Services

Author: Anne Leach

Publisher: Information Today, Inc.

Published: 1998

Total Pages: 76

ISBN-13: 9781573870542

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This is a collection of articles from ASI's newsletter, "Key Words, with additional chapters by Anne Leach. It includes strategies for beginning indexers and new business owners, as well as established professionals. An excellent addition to any freelancer's library.

The 30 Day MBA in Marketing
The 30 Day MBA in Marketing

Author: Colin Barrow

Publisher: Kogan Page Publishers

Published: 2011-08-03

Total Pages: 256

ISBN-13: 0749462183

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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

How to Market Your Business
How to Market Your Business

Author: Dave Patten

Publisher: Kogan Page Publishers

Published: 2008-03-03

Total Pages: 273

ISBN-13: 0749453672

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Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Running an Indexing Business
Running an Indexing Business

Author: Janet Perlman

Publisher: Information Today, Inc.

Published: 2001

Total Pages: 100

ISBN-13: 9781573871129

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Filled with the advice of expert indexers, this book will help novice and experienced indexers make sound business decisions. Topics include rate setting, proposal writing, project management, office space, ergonomics, and more. This is an essential companion volume to Starting an Indexing Business.