Marketing-Wörterbuch / Marketing Dictionary
Marketing-Wörterbuch / Marketing Dictionary

Author: Wolfgang J. Koschnick

Publisher: Walter de Gruyter

Published: 2011-10-18

Total Pages: 384

ISBN-13: 3110815648

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For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.

Wörterbuch der Handels-, Finanz- und Rechtssprache / Dictionary of Commerical, Financial and Legal Terms / Dictionnaire des Termes Commerciaux, Financiers et Juridiques
Wörterbuch der Handels-, Finanz- und Rechtssprache / Dictionary of Commerical, Financial and Legal Terms / Dictionnaire des Termes Commerciaux, Financiers et Juridiques

Author: HERBST

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 1136

ISBN-13: 1461261236

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Die Arbeit an den drei Banden dieses Worterbuches wurde 1932 in London begonnen und ist in standiger Fortsetzung auf denjetzt vorliegenden Stand gebracht worden. In seinem Aufbau und in der besonderen An ordnung des Stoffes erstrebt das Werk, einem doppelten Zweck zu dienen: Besonders leichtes und schnelles Auffinden eines Stichwortes in moglichst vielen "fertig vorbereite ten" Verbindungen und moglichst wirksamer AusschluJ3 von Obersetzungsfehlern, besonders wenn zwischen mehrfachen Be deutungen desselben Stichwortes gewiihlt werden muJ3. 1m Verfolg dieser Ziele ist das Werk im wahrsten Sinne aus der Praxis entstanden. Dementsprechend ist es auch fUr die Praxis als Nachschlagewerk ffir den Alltagsgebrauch bestimmt. An seiner Schaffung haben Men schen des Berufs- und Geschilfts1ebens mit praktischen Erfahrungen mitgewirkt. Der Entwicklung der drei Sprachen folgend, wurde der Text durch Aufnahme neuer Fachausdriicke und Wendungen bedeutend erweitert und auf den neuesten Stand gebracht. Hierbei wurden auch die im Bereich der internationalen Organisationen - insbesondere der Europl\ischen Gemeinschaften - entwickelten und ge brauchlichen Ausdriicke und Begriffe miteinbezogen. Zug, Schweiz, Januar 1979

Dictionary of Electronics, Computing and Telecommunications/Wörterbuch der Elektronik, Datentechnik und Telekommunikation
Dictionary of Electronics, Computing and Telecommunications/Wörterbuch der Elektronik, Datentechnik und Telekommunikation

Author: Vittorio Ferretti

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 1120

ISBN-13: 3642980902

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Since the first edition was published, new technologies have come up, especially in the area of convergence of Computing and Communications, accompanied by a lot of new technical terms. This second expanded and updated edition has been worked out to cope with this situation. The number of entries has been incremented by 35%. With about 159,000 entries, this dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.

Dictionary of Marketing Terms
Dictionary of Marketing Terms

Author: Peter D. Bennett

Publisher: McGraw-Hill Companies

Published: 1995

Total Pages: 344

ISBN-13:

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Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

Dictionary of Marketing Terms
Dictionary of Marketing Terms

Author: Jane Imber

Publisher: Barron's Educational Series, Incorporated

Published: 2000-04

Total Pages: 612

ISBN-13:

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More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

Marketing Communication Policies
Marketing Communication Policies

Author: Rainer Busch

Publisher: Springer Science & Business Media

Published: 2006-11-23

Total Pages: 266

ISBN-13: 3540373233

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By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Marketing Strategy For Hotel Business
Marketing Strategy For Hotel Business

Author: Murniati -

Publisher: BookRix

Published: 2020-12-15

Total Pages: 197

ISBN-13: 3748768478

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This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice