Tourism and Hospitality Marketing
Tourism and Hospitality Marketing

Author: Simon Hudson

Publisher: SAGE

Published: 2009-05-12

Total Pages: 490

ISBN-13: 1849204888

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Lesko's Info-power
Lesko's Info-power

Author: Matthew Lesko

Publisher:

Published: 1994

Total Pages: 1604

ISBN-13:

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Discover 45,000 free and low-cost government resources related to thousands of topics, such as hearth, travel education, taxes and investments. All contact information has been updated in this edition, including Internet addresses when available.

International Marketing
International Marketing

Author: Philip R. Cateora

Publisher: Irwin Professional Publishing

Published: 1990

Total Pages: 904

ISBN-13:

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns

Author: Bonita Kolb

Publisher: Routledge

Published: 2006-08-14

Total Pages: 328

ISBN-13: 1136352996

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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

New Serial Titles
New Serial Titles

Author:

Publisher:

Published: 1989

Total Pages: 1852

ISBN-13:

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A union list of serials commencing publication after Dec. 31, 1949.