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Author: Will Leach
Publisher: Lioncrest Publishing
Published: 2018-10-09
Total Pages: 256
ISBN-13: 9781544512402
DOWNLOAD EBOOKYour nonconscious mind will filter out more than 99 percent of marketing you
Author: Melina Palmer
Publisher: Mango Media Inc.
Published: 2021-05-13
Total Pages: 263
ISBN-13: 1642505633
DOWNLOAD EBOOKWhy do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Author: Stephen J. Genco
Publisher: John Wiley & Sons
Published: 2013-07-29
Total Pages: 423
ISBN-13: 1118518977
DOWNLOAD EBOOKLearn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Author: David Kadavy
Publisher: Kadavy, Inc.
Published: 2020-10-27
Total Pages: 134
ISBN-13:
DOWNLOAD EBOOKOVER 40,000 COPIES SOLD “An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus Reviews You have the TIME. Do you have the ENERGY? You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique. But the more time you save, the less time you have. The more overwhelmed, stressed, exhausted you feel. “Time management” is squeezing blood from a stone. Introducing a new approach to productivity. Instead of struggling to get more out of your time, start effortlessly getting more out of your mind. In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world. Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity. Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking. “Writer’s block” is a myth. Learn a timeless lesson from the 19th century’s most underrated scientist. Wield all of the power of technology, with none of the distractions. An obscure but inexpensive gadget may be the shortcut to your superpowers. Keep going, even when chaos strikes. Tap into the unexpected to find your next Big Idea. Mind Management, Not Time Management isn’t your typical productivity book. It’s a gripping page-turner chronicling Kadavy’s global search for the keys to unlock the future of productivity. You’ll learn faster, make better decisions, and turn your best ideas into reality. Buy it today.
Author: Jonathan Berent
Publisher: John Wiley & Sons
Published: 2010-09-03
Total Pages: 272
ISBN-13: 0470882182
DOWNLOAD EBOOKA proven therapeutic method that channels workplace anxiety into powerful, confident performance Millions of people are afraid of work. The situations they fear may be different-public speaking (e.g., presentations and speeches), meetings, conference calls, new assignments, performance reviews, promotions or praise, client consultations, team projects, and so on. But the feeling is often the same: some combination of obsessive worry, fear of being noticeably nervous, clammy hands, racing thoughts, sweating, blushing, heart palpitations, trouble breathing, and more. That feeling is called "workplace anxiety." And Work Makes Me Nervous is the cure. An effective self-empowerment training program, Work Makes Me Nervous lays out a proven therapeutic method for dismantling the wall between you and your ability to excel at work. The program trains you to: Channel workplace anxiety into powerful performance Identify anxiety symptoms and pinpoint where fears originate Achieve a High Performance Mind through a technique called Mind States Balance Abandon fear and ride the wave of adrenaline through every work situation Filled with real stories of real people and a 21-day developmental program of practical exercises and effective stress-management techniques, Work Makes Me Nervous will enable you to finally say, "I can handle whatever situations come my way."
Author: Jonah Berger
Publisher: Simon and Schuster
Published: 2017-06-20
Total Pages: 272
ISBN-13: 1476759731
DOWNLOAD EBOOKYou think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Michelle Winfrey
Publisher:
Published: 2020-02-03
Total Pages: 54
ISBN-13:
DOWNLOAD EBOOKAs marketers and digital nomads, we pride ourselves on coming up with fresh ideas. This is how we stay relevant, and it's how we grow in our careers.So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.Hopefully, these marketing-related words of wisdom in this book will transform your business and the way you think about marketing, advertising, branding, SEO, lead generation, content creation, storytelling, social media, creativity, innovation, and more.Tags: marketing booksmarketing for dummiesmarketing rebellionmarketing analyticsmarketing a love storymarketing automationmarketing agencymarketing an introduction 13th editiona marketing manual for the millenniummarketing books best sellersmarketing basicsmarketing by grewalmarketing best sellersmarketing calendar 2020marketing communicationsmarketing consultingmarketing calendarmarketing cloudjohn c maxwell the power of five for network marketingglobal marketing warren j. keegan and mark c. greenmarketing digital en españolmarketing digitalmarketing designmarketing data sciencemarketing dummiesmarketing essentialsmarketing engineeringmarketing essentials clowmarketing ethics and societymarketing en españole marketing booksmarketing for small businessmarketing for artistsmarketing funnelmarketing fashionmarketing godmarketing grewal levy 6th editionmarketing grewalmarketing giftsmarketing guidemarketing health servicesmarketing health services 3rd editionmarketing high technologymarketing huntmarketing handbookmarketing ideasmarketing in the age of googlemarketing intromarketing in a nutshell 3marketing intro armstrongi love marketingeverything i know about marketing i learned from googlemarketing journalmarketing kerinmarketing kotlermarketing kerin hartleymarketing kerin 14th editionmarketing kerin 13thmarketing lessons from the grateful deadmarketing like jesusmarketing love storymarketing levensmarketing loose leafmarketing managementmarketing management kotlermarketing metricsmarketing myopiam marketing grewalm marketing 5em marketing 5th edition grewalm marketingm marketing 6th editionmarketing new realitiesmarketing nichemarketing neurosciencemarketing of evilmarketing onlinemarketing on social mediamarketing of agricultural productsmarketing opportunity analysismarketing psychologymarketing plannermarketing plan handbookmarketing principlesmarketing quick studymarketing researchmarketing real people, real choices 10th editionmarketing revolutionr marketingmarketing sidekickmarketing strategy text and casesmarketing strategy based on first principles and data analyticsmarketing small businessmarketing to mindstatesmarketing to the affluentmarketing to gen zmarketing the core 8th editionthis is marketing you can t be seen until you learn to seeunderstanding digital marketingthe ultimate marketing planmarketing visualmarketing writingmarketing warfare by al ries and jack troutmarketing workbookmarketing with social mediamarketing william m. pridex marketing kerinmarketing your bookmarketing yourselfmarketing your artmarketing your inventionmarketing your sewing businessservices marketing zeithamlthe zen of social media marketingmarketing 14th edition kerin hartleymarketing 10th editionessentials of marketing 16th editionmarketing 12th edition1 marketingmarketing 2019marketing 2018 19th edition by pride and ferrellmarketing 2016marketing 2020marketing 2018marketing 3.0marketing 3rd editionmarketing 4.0 moving from traditional to digitalmarketing 4.0 philip kotlermarketing 5th editionmarketing 5emarketing 5.0the power of 5 for network marketing john maxwellthe power of 5 for network marketing
Author: Andreas Tolk
Publisher: John Wiley & Sons
Published: 2012-03-20
Total Pages: 932
ISBN-13: 0470874295
DOWNLOAD EBOOKExplore the military and combat applications of modeling and simulation Engineering Principles of Combat Modeling and Distributed Simulation is the first book of its kind to address the three perspectives that simulation engineers must master for successful military and defense related modeling: the operational view (what needs to be modeled); the conceptual view (how to do combat modeling); and the technical view (how to conduct distributed simulation). Through methods from the fields of operations research, computer science, and engineering, readers are guided through the history, current training practices, and modern methodology related to combat modeling and distributed simulation systems. Comprised of contributions from leading international researchers and practitioners, this book provides a comprehensive overview of the engineering principles and state-of-the-art methods needed to address the many facets of combat modeling and distributed simulation and features the following four sections: Foundations introduces relevant topics and recommended practices, providing the needed basis for understanding the challenges associated with combat modeling and distributed simulation. Combat Modeling focuses on the challenges in human, social, cultural, and behavioral modeling such as the core processes of "move, shoot, look, and communicate" within a synthetic environment and also equips readers with the knowledge to fully understand the related concepts and limitations. Distributed Simulation introduces the main challenges of advanced distributed simulation, outlines the basics of validation and verification, and exhibits how these systems can support the operational environment of the warfighter. Advanced Topics highlights new and developing special topic areas, including mathematical applications fo combat modeling; combat modeling with high-level architecture and base object models; and virtual and interactive digital worlds. Featuring practical examples and applications relevant to industrial and government audiences, Engineering Principles of Combat Modeling and Distributed Simulation is an excellent resource for researchers and practitioners in the fields of operations research, military modeling, simulation, and computer science. Extensively classroom tested, the book is also ideal for courses on modeling and simulation; systems engineering; and combat modeling at the graduate level.
Author: Stephen Genco
Publisher: Intuitive Consumer Insights LLC
Published: 2019-10-20
Total Pages: 408
ISBN-13: 9780578576961
DOWNLOAD EBOOKIntuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Author: Ahmad K. Shuja
Publisher: Pearson Education
Published: 2007-12-29
Total Pages: 415
ISBN-13: 0132704293
DOWNLOAD EBOOKThe Only Official RUP® Certification Prep Guide and Compact RUP Reference The IBM® Rational Unified Process® has become the de facto industry-standard process for large-scale enterprise software development. The IBM Certified Solution Designer - IBM Rational Unified Process V7.0 certification provides a powerful way for solutions developers to demonstrate their proficiency with RUP. The first and only official RUP certification guide, this book fully reflects the latest versions of the Rational Unified Process and of the IBM RUP exam. Authored by two leading RUP implementers, it draws on extensive contributions and careful reviews by the IBM RUP process leader and RUP certification manager. This book covers every facet of RUP usage. It has been carefully organized to help you prepare for your exam quickly and efficiently--and to provide a handy, compact reference you can rely on for years to come. Coverage includes A full section on RUP exam preparation and a 52-question practice exam Core RUP concepts, the new RUP process architecture, and key principles of business-driven development RUP’s architecture-centric approach to iterative development: practical issues and scenarios Patterns for successful RUP project implementation–and “anti-patterns” to avoid The Unified Method Architecture (UMA): basic content and process elements RUP content disciplines, in depth: Business Modeling, Requirements, Analysis and Design, Implementation, Test, Deployment, Project Management, Change and Configuration Management, and Environment Essential RUP work products, roles, and tasks RUP phases, activities, and milestones RUP tailoring and tools for your organization--including introductions to IBM Rational Method Composer (RMC) and MyRUP
