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Author: Karen G. Strouse
Publisher: Artech House
Published: 2004
Total Pages: 232
ISBN-13: 9781580538558
DOWNLOAD EBOOKOffering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Joe Reif
Publisher: World Trade Press
Published: 1997
Total Pages: 196
ISBN-13: 9781885073419
DOWNLOAD EBOOKU.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
Author: Jan Krämer
Publisher: KIT Scientific Publishing
Published: 2009
Total Pages: 204
ISBN-13: 3866443773
DOWNLOAD EBOOKWith the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Author: Paul Russell Smith
Publisher: Kogan Page Publishers
Published: 1999
Total Pages: 324
ISBN-13: 9780749429188
DOWNLOAD EBOOKFollowing the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2007-08
Total Pages: 664
ISBN-13: 1593920865
DOWNLOAD EBOOKA market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
Author: Jochen Wirtz
Publisher: Ws Professional
Published: 2017
Total Pages: 0
ISBN-13: 9781944659219
DOWNLOAD EBOOKPreface -- Introduction -- Integrated service marketing communications -- Defining target audience -- Specifying service communication objectives -- Crafting effective service communication messages -- The services marketing communication mix -- Timing decisions of services marketing communication -- Budget decisions and program evaluation -- Ethical and consumer privacy issues in communications -- The role of corporate design -- Integrated marketing communications -- Conclusion -- Summary -- Endnotes
Author: Ellen Ward
Publisher: Artech House Publishers
Published: 1998
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKExamines the underlying processes behind telecommunications service department. This guide shows how to successfully build, organize and manage a service within an organization and describes the two critical phases of telecommunications product development--the product and service delivery levels--and shows how they work together to form a finely tuned communications service.
Author: Jennifer A. Manner
Publisher: Artech House
Published: 2002
Total Pages: 267
ISBN-13: 158053306X
DOWNLOAD EBOOKGlobal Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from being dominated by monopoly service providers to one where choice has become a reality for consumers.
Author: Hans F. Ulrich
Publisher: Nova Publishers
Published: 2008
Total Pages: 276
ISBN-13: 9781604561586
DOWNLOAD EBOOKTelecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process typically involves the sending of electromagnetic waves by electronic transmitters, but in earlier times telecommunication may have involved the use of smoke signals, drums or semaphore or heliograph. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There are also many networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet is one of many examples of telecommunication. This book presents the latest research from around the world.
Author: Lynne Eagle
Publisher: Routledge
Published: 2014-08-27
Total Pages: 445
ISBN-13: 1317697758
DOWNLOAD EBOOKWith the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
