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Author: W. Burgers
Publisher: Springer
Published: 2007-12-07
Total Pages: 198
ISBN-13: 0230230873
DOWNLOAD EBOOKThis book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Author:
Publisher: Dingchao Han
Published:
Total Pages: 170
ISBN-13: 0599716649
DOWNLOAD EBOOKAuthor: Patricia Brusha
Publisher: A Couple of Chicks Marketing
Published: 2009-05-13
Total Pages: 72
ISBN-13: 1425187471
DOWNLOAD EBOOKOnline Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.
Author: Gerald Zaltman
Publisher: Harvard Business Press
Published: 2008
Total Pages: 273
ISBN-13: 1422121151
DOWNLOAD EBOOK"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Chris Richmond
Publisher: CRichmond (Project Mgr)
Published:
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKThe world is now dominated by mobile phones. As a business owner you need to understand marketing options available to you.
Author: Miguel Todaro
Publisher: Atlantic Publishing Company
Published: 2007
Total Pages: 338
ISBN-13: 1601382650
DOWNLOAD EBOOKThis is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Brian Cassingena
Publisher: Lulu.com
Published: 2012-04-30
Total Pages: 253
ISBN-13: 1471092852
DOWNLOAD EBOOKDiscover the inside stories from 8 super successful marketing experts who share their stories with YOU in this book. Revealed: - The behind the scenes story of Gary Halbert's famous "Coat of Arms" letter . . . and how it literally filled his office with bags of checks, day after day - How Gary Halbert created winning ad after winning ad . . . the simple process he used to become the greatest copywriter inhistory . . . revealed in this book - The 5 elements of irresistable offers which have made Pete Godfrey the #1 most sought after copywriter in Australia . . . and one of the best in the world - Jennie Armato's top secret strategy which gives her an unheard of 90%% conversion rate of internet leads to cash buyers - How to write ads & sales letters which make millions of dollars . . . Trevor Crook reveals how he writes the kind of sales copy which allows him to live the 'Laptop Lifestyle' . . .
Author: Richard Seppala
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9780615386966
DOWNLOAD EBOOKROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.
Author: Erdener Kaynak
Publisher: Routledge
Published: 2014-02-04
Total Pages: 130
ISBN-13: 1317948866
DOWNLOAD EBOOKSince the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Michael Kranish
Publisher: Simon and Schuster
Published: 2016-08-23
Total Pages: 448
ISBN-13: 1501155776
DOWNLOAD EBOOK"Who is Donald J. Trump? Despite decades of scrutiny, many aspects of his life are not well known. To discover Trump in full, The Washington Post assembled a team of ... reporters and researchers to delve into every aspect of Trump's improbable life, from his privileged upbringing in Queens to his ... 2016 rise to seize the Republican candidacy for president"--Dust jacket flap.
