Marketing Research with SAS Enterprise Guide
Marketing Research with SAS Enterprise Guide

Author: Kristof Coussement

Publisher: Routledge

Published: 2017-03-02

Total Pages: 253

ISBN-13: 1351919725

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Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner
Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Author: Olivia Parr-Rud

Publisher: SAS Institute

Published: 2014-10

Total Pages: 182

ISBN-13: 1629593273

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This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

The Little SAS Enterprise Guide Book
The Little SAS Enterprise Guide Book

Author: Susan J. Slaughter

Publisher: SAS Institute

Published: 2017-03-22

Total Pages: 330

ISBN-13: 1629608882

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Learning to use SAS Enterprise Guide has never been easier! Whether you are using SAS Enterprise Guide for the first time, or are looking to expand your skills, this is the book for you! With The Little SAS Enterprise Guide Book, award-winning authors Susan Slaughter and Lora Delwiche help you quickly become productive in the SAS Enterprise Guide point-and-click environment. A series of carefully designed tutorials help you master the basics of the tasks you'll want to do most frequently. The reference section of the book expands on the tutorial topics, covering specific features in more depth. This edition has been completely rewritten, and updated with new features in SAS Enterprise Guide.

Text Mining and Analysis
Text Mining and Analysis

Author: Dr. Goutam Chakraborty

Publisher: SAS Institute

Published: 2014-11-22

Total Pages: 340

ISBN-13: 1612907873

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Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

The Handbook of Marketing Research
The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE

Published: 2006-06-23

Total Pages: 721

ISBN-13: 141290997X

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

SAS For Dummies
SAS For Dummies

Author: Stephen McDaniel

Publisher: John Wiley & Sons

Published: 2010-03-16

Total Pages: 395

ISBN-13: 0470642726

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The fun and easy way to learn to use this leading business intelligence tool Written by an author team who is directly involved with SAS, this easy-to-follow guide is fully updated for the latest release of SAS and covers just what you need to put this popular software to work in your business. SAS allows any business or enterprise to improve data delivery, analysis, reporting, movement across a company, data mining, forecasting, statistical analysis, and more. SAS For Dummies, 2nd Edition gives you the necessary background on what SAS can do for you and explains how to use the Enterprise Guide. SAS provides statistical and data analysis tools to help you deal with all kinds of data: operational, financial, performance, and more Places special emphasis on Enterprise Guide and other analytical tools, covering all commonly used features Covers all commonly used features and shows you the practical applications you can put to work in your business Explores how to get various types of data into the software and how to work with databases Covers producing reports and Web reporting tools, analytics, macros, and working with your data In the easy-to-follow, no-nonsense For Dummies format, SAS For Dummies gives you the knowledge and the confidence to get SAS working for your organization. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Data Management Solutions Using SAS Hash Table Operations
Data Management Solutions Using SAS Hash Table Operations

Author: Paul Dorfman

Publisher: SAS Institute

Published: 2018-07-09

Total Pages: 579

ISBN-13: 1635260590

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Hash tables can do a lot more than you might think! Data Management Solutions Using SAS Hash Table Operations: A Business Intelligence Case Study concentrates on solving your challenging data management and analysis problems via the power of the SAS hash object, whose environment and tools make it possible to create complete dynamic solutions. To this end, this book provides an in-depth overview of the hash table as an in-memory database with the CRUD (Create, Retrieve, Update, Delete) cycle rendered by the hash object tools. By using this concept and focusing on real-world problems exemplified by sports data sets and statistics, this book seeks to help you take advantage of the hash object productively, in particular, but not limited to, the following tasks: select proper hash tools to perform hash table operations use proper hash table operations to support specific data management tasks use the dynamic, run-time nature of hash object programming understand the algorithmic principles behind hash table data look-up, retrieval, and aggregation learn how to perform data aggregation, for which the hash object is exceptionally well suited manage the hash table memory footprint, especially when processing big data use hash object techniques for other data processing tasks, such as filtering, combining, splitting, sorting, and unduplicating. Using this book, you will be able to answer your toughest questions quickly and in the most efficient way possible!

Predictive Modeling with SAS Enterprise Miner
Predictive Modeling with SAS Enterprise Miner

Author: Kattamuri S. Sarma

Publisher: SAS Institute

Published: 2017-07-20

Total Pages: 574

ISBN-13: 163526040X

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« Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--

The Little SAS Book
The Little SAS Book

Author: Lora D. Delwiche

Publisher: SAS Institute

Published: 2019-10-11

Total Pages: 512

ISBN-13: 1642953431

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A classic that just keeps getting better, The Little SAS Book is essential for anyone learning SAS programming. Lora Delwiche and Susan Slaughter offer a user-friendly approach so that readers can quickly and easily learn the most commonly used features of the SAS language. Each topic is presented in a self-contained, two-page layout complete with examples and graphics. Nearly every section has been revised to ensure that the sixth edition is fully up-to-date. This edition is also interface-independent, written for all SAS programmers whether they use SAS Studio, SAS Enterprise Guide, or the SAS windowing environment. New sections have been added covering PROC SQL, iterative DO loops, DO WHILE and DO UNTIL statements, %DO statements, using variable names with special characters, the ODS EXCEL destination, and the XLSX LIBNAME engine. This title belongs on every SAS programmer's bookshelf. It's a resource not just to get you started, but one you will return to as you continue to improve your programming skills. Learn more about the updates to The Little SAS Book, Sixth Edition here. Reviews for The Little SAS Book, Sixth Edition can be read here.