Marketing Public Transit
Author: Lisa Gigante
Publisher:
Published: 1986
Total Pages: 172
ISBN-13:
DOWNLOAD EBOOKPosts
Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Published: 1987-11-17
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKMarketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Mass Transit Management: Marketing
Author:
Publisher:
Published: 1988
Total Pages: 136
ISBN-13:
DOWNLOAD EBOOKTransit Advertising Revenue
Author: Beverly R. Silverberg
Publisher: Transportation Research Board
Published: 1998
Total Pages: 68
ISBN-13: 9780309061216
DOWNLOAD EBOOKOffers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.
Managing Public Transit Strategically
Author: Gordon J. Fielding
Publisher: Jossey-Bass
Published: 1987-11-20
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKMarketing Public Transportation
Author: Richard Kent Robinson
Publisher:
Published: 1981
Total Pages: 122
ISBN-13:
DOWNLOAD EBOOKTransit Markets of the Future
Author: Sandra Rosenbloom
Publisher: Transportation Research Board
Published: 1998
Total Pages: 204
ISBN-13: 9780309062534
DOWNLOAD EBOOKExamines the effects of current trends (e.g., demographic, economic, social, land use, and transport policy) and trends expected over the next 15 years on current and future transit markets. Although many of these trends are not favorable to public transit, a number are identified that provide opportunities for maintaining current transit markets and creating new, expanded, or different transit markets. The report identifies 40 transit service concepts that appear to offer the most effective means of adjusting to these societal trends.
Uses of Social Media in Public Transportation
Author: Susan Bregman
Publisher: Transportation Research Board
Published: 2012
Total Pages: 66
ISBN-13: 0309223571
DOWNLOAD EBOOKTRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.
Understanding how to Motivate Communities to Support and Ride Public Transportation
Author: Mindy Rhindress
Publisher: Transportation Research Board
Published: 2008
Total Pages: 92
ISBN-13: 030909917X
DOWNLOAD EBOOKTCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 212
ISBN-13: 9780309062688
DOWNLOAD EBOOKProvides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
