Journal of Public Policy and Marketing
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
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Marketing Public Policy
Author: Basskaran Nair
Publisher: Routledge
Published: 2018-02-21
Total Pages: 281
ISBN-13: 1351362151
DOWNLOAD EBOOKPolicy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Handbook of Marketing Analytics
Author: Natalie Mizik
Publisher: Edward Elgar Publishing
Published: 2018
Total Pages: 713
ISBN-13: 1784716758
DOWNLOAD EBOOKMarketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
The Oxford Handbook of Public Policy
Author: Michael Moran
Publisher: Oxford University Press, USA
Published: 2008-06-12
Total Pages: 997
ISBN-13: 0199548455
DOWNLOAD EBOOKThis is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
The Mass Marketing of Politics
Author: Bruce I. Newman
Publisher: SAGE
Published: 1999-07-02
Total Pages: 186
ISBN-13: 0761909591
DOWNLOAD EBOOKBruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Marketing in the Public Sector
Author: Nancy R. Lee
Publisher: Pearson Education
Published: 2006-10-16
Total Pages: 466
ISBN-13: 0132716224
DOWNLOAD EBOOKMarketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Handbook of Business and Public Policy
Author: Kellow, Aynsley
Publisher: Edward Elgar Publishing
Published: 2021-08-27
Total Pages: 416
ISBN-13: 1788979125
DOWNLOAD EBOOKThis comprehensive Handbook provides an analysis of the key issues, accomplishments, and challenges of research and practices related to the interactions between business and public policy.
Marketing Public Health: Strategies to Promote Social Change
Author: Michael Siegel
Publisher: Jones & Bartlett Publishers
Published: 2008-07-07
Total Pages: 633
ISBN-13: 1449664938
DOWNLOAD EBOOKMarketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
Public Policy Analysis
Author: William N. Dunn
Publisher: Routledge
Published: 2015-07-22
Total Pages: 640
ISBN-13: 1317344839
DOWNLOAD EBOOKPublic Policy Analysis, the most widely cited book on the subject, provides readers with a comprehensive methodology of public policy analysis. Starting from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations, the book bridges the gap between theory and practice. It provides practical skills for conducting policy analysis and communicating findings through memos, position papers, and other forms of structured analytical writing. The book asks readers to critically anazlye the arguments of policy practitioners as well as political scientists, economists, and political philosophers.
Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
Published: 2014-05-09
Total Pages: 292
ISBN-13: 131768625X
DOWNLOAD EBOOKSubstantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
