Marketing Plans In A Week
Marketing Plans In A Week

Author: Ros Jay

Publisher: Teach Yourself

Published: 2012-07-06

Total Pages: 118

ISBN-13: 1444159429

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Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan

The One Week Marketing Plan
The One Week Marketing Plan

Author: Mark Satterfield

Publisher: BenBella Books, Inc.

Published: 2014-08-26

Total Pages: 321

ISBN-13: 1939529794

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We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don't know how to best market their company, or are too busy working to make time to promote it. What they don't realize is that effective marketing doesn't have to be complicated or time-consuming. Mark Satterfield's The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it" strategy works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That's all it takes. So let's get started.

3 Minute Summary of The One Week Marketing Plan by Mark Satterfield
3 Minute Summary of The One Week Marketing Plan by Mark Satterfield

Author: thimblesofplenty

Publisher: thimblesofplenty

Published:

Total Pages: 6

ISBN-13:

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thimblesofplenty is a group of friends who also happen to be business people and avid readers. We wanted to keep up with the latest business books but found that time was a factor. So we divided out the work and each of us took a book and summarised it for the others. We though it might be a great idea to share these summaries with you. For a small price and a 3 minute time investment, our summary gives you some of the wisdom from the book, some food for thought and hopefully the impetus to make some time to read the whole book!

Summary: The One Week Marketing Plan
Summary: The One Week Marketing Plan

Author: BusinessNews Publishing,

Publisher: Must Read Summaries

Published: 2015-07-01

Total Pages: 30

ISBN-13: 2511036045

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The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business". This complete summary of the ideas from Mark Satterfield's book "The One Week Marketing Plan" tells you how to develop a marketing plan in just one week. According to Satterfield, the key to successful marketing is focusing on creating a marketing system instead of unconnected activities. You can set up this system by following the Basic One Week Marketing Plan. The Basic One Week Marketing Plan involves: 1. Choosing your niche market 2. Creating a great FREE offer 3. Building a website 4. Sending drip-marketing messages 5. Getting website traffic Added-value of this summary: • Save time • Set up a marketing plan in one week • Create a connected marketing system To learn more, read “The One Week Marketing Plan” and create a marketing system that works in just one week!

The Ultimate Marketing Plan
The Ultimate Marketing Plan

Author: Dan S Kennedy

Publisher: Simon and Schuster

Published: 2011-04-18

Total Pages: 240

ISBN-13: 1440514321

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The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

Marketing in 4 Weeks
Marketing in 4 Weeks

Author: Eric Davies

Publisher: Teach Yourself

Published: 2015-01-29

Total Pages: 415

ISBN-13: 147360530X

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Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

The Marketing Plan Handbook
The Marketing Plan Handbook

Author: Robert W. Bly

Publisher: Entrepreneur Press

Published: 2015-08-11

Total Pages: 392

ISBN-13: 1613083033

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Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

How to Prepare a Marketing Plan
How to Prepare a Marketing Plan

Author: John Stapleton

Publisher: Gower Publishing, Ltd.

Published: 1998

Total Pages: 364

ISBN-13: 9780566077845

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Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.

Content Marketing In A Week
Content Marketing In A Week

Author: Jane Heaton

Publisher: Teach Yourself

Published: 2016-03-10

Total Pages: 108

ISBN-13: 1473608260

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***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success