Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

Author: Karen G. Strouse

Publisher: Artech House

Published: 2004

Total Pages: 232

ISBN-13: 9781580538558

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.


Market Entry Strategies of Foreign Telecom Companies in India

Market Entry Strategies of Foreign Telecom Companies in India

Author: Kiruba J. B. Levi

Publisher: Springer Science & Business Media

Published: 2007-11-17

Total Pages: 308

ISBN-13: 383509453X

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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.


The Economics of Telecommunication Services

The Economics of Telecommunication Services

Author: Pramode Verma

Publisher: Springer Nature

Published: 2020-09-25

Total Pages: 196

ISBN-13: 3030338657

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This textbook characterizes the economics of telecommunication services from an engineering perspective. The authors bring out the fundamental drivers of the industry and characterize networks from a graph theoretic perspective, including random, small world, and scale free networks. The authors relate the topology of a telecommunication network using circuit and packet switched architectures to throughput and other performance parameters. The pricing model proposed in this book is based on the cost of displaced opportunity as opposed to the cost of the elements of the network engaged in delivering a service. The displaced opportunity is characterized by the revenue associated with the service that the network could have alternatively delivered most efficiently using an identical level of resources. The book addresses other topics such as regulation in legacy networks, and net neutrality. Finally, the book introduces the application of game theory in a multi-vendor, multi-services competitive marketplace. The book aims to bridge the gap between the science of economics as practiced by economists and practice of pricing from a telecommunication engineer’s perspective. This book is suitable for use by senior undergraduate or graduate students of telecommunication engineering or researchers and practitioners in telecommunication engineering.


Marketing Telecommunications Services

Marketing Telecommunications Services

Author: Karen G. Strouse

Publisher: Artech House Publishers

Published: 1999

Total Pages: 368

ISBN-13:

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Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.


Captive Audience

Captive Audience

Author: Susan Crawford

Publisher: Yale University Press

Published: 2013-01-08

Total Pages: 351

ISBN-13: 0300167377

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Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.


Data Mining and Machine Learning Applications

Data Mining and Machine Learning Applications

Author: Rohit Raja

Publisher: John Wiley & Sons

Published: 2022-03-02

Total Pages: 500

ISBN-13: 1119791782

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DATA MINING AND MACHINE LEARNING APPLICATIONS The book elaborates in detail on the current needs of data mining and machine learning and promotes mutual understanding among research in different disciplines, thus facilitating research development and collaboration. Data, the latest currency of today’s world, is the new gold. In this new form of gold, the most beautiful jewels are data analytics and machine learning. Data mining and machine learning are considered interdisciplinary fields. Data mining is a subset of data analytics and machine learning involves the use of algorithms that automatically improve through experience based on data. Massive datasets can be classified and clustered to obtain accurate results. The most common technologies used include classification and clustering methods. Accuracy and error rates are calculated for regression and classification and clustering to find actual results through algorithms like support vector machines and neural networks with forward and backward propagation. Applications include fraud detection, image processing, medical diagnosis, weather prediction, e-commerce and so forth. The book features: A review of the state-of-the-art in data mining and machine learning, A review and description of the learning methods in human-computer interaction, Implementation strategies and future research directions used to meet the design and application requirements of several modern and real-time applications for a long time, The scope and implementation of a majority of data mining and machine learning strategies. A discussion of real-time problems. Audience Industry and academic researchers, scientists, and engineers in information technology, data science and machine and deep learning, as well as artificial intelligence more broadly.


Services--the Export of the 21st Century

Services--the Export of the 21st Century

Author: Joe Reif

Publisher: World Trade Press

Published: 1997

Total Pages: 196

ISBN-13: 9781885073419

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U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.


Future Telco

Future Telco

Author: Peter Krüssel

Publisher: Springer

Published: 2018-07-23

Total Pages: 413

ISBN-13: 3319777246

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This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.


Competition in Telecommunications

Competition in Telecommunications

Author: Jean-Jacques Laffont

Publisher: MIT Press

Published: 2001

Total Pages: 340

ISBN-13: 9780262621502

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The authors analyze regulatory reform and the emergence of competitionin network industries using the state-of-the-art theoretical tools ofindustrial organization, political economy, and the economics ofincentives.