A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
You can have a successful chair massage business! You can make some great money doing chair massage, but developing your business can be extremely difficult if you don't have this essential knowledge about creating, marketing, and operating a chair massage practice. This book encapsulates the success secrets of North America's most successful chair massage professionals and will ensure that you develop a thriving business. Learn pretty much everything there is to know about chair massage, from choosing a chair and finding training, to getting into the boardrooms and moving clients into your clinic. This book is action and outcome-oriented - not just a lot of information. You'll get 101 clear, simple, doable action steps to lead you to success. Welcome to the ground-breaking step-by-step guide to building a successful chair massage business - the most comprehensive guide to chair massage in existence. The book takes you step-by-step through the process of developing your chair massage business, whether you plan to do on-site massage in the corporate environment or in more unusual places like airports, salons, hotels, events, or even bars. You can do chair massage full time, part time to supplement your income, or as a marketing tool to move people into your massage therapy practice. With contributions on the history of massage by "the father of chair massage", David Palmer In praise of Chair Massage Marketing 101..."Eric Brown has helped put Chair Massage on the map and is a wealth of knowledge in the massage profession. I use his information and I've been in the massage profession 20+ years! With his new book, there is no excuse for not being successful with chair massage."Ryan Hoyme, MassageNerd, MassageNerd.com "Wow! Eric has amassed a lifetime into one volume. A masterpiece. This is a day-to-day guide that spells out exactly what to do to go from start to busy and successful and should be required reading for all therapists."Dr. Dennis Buckley, Author The Hole In Your Practice"It's wonderful to see Eric Brown's new book take David "the Father of Chair Massage" Palmer's original concepts to an even higher level. If your goal is to design a brilliant business using chair massage, Eric's information and solid advice covers every aspect you need: From getting started to marketing and sales with everything in-between. No critical business stone is left un-turned."Irene Diamond, Founder of Dream Practice Mastery Academy
Getting clients doesn't have to be expensive. Believe me I know. When I stopped spending thousands of dollars marketing my business tripled. When I was in massage school, I knew I wanted to write a book about marketing. It was a subject that was sorely lacking in our education (at the school I went to), especially for those who wanted to start their own practices. In fact, marketing was scarcely mentioned. As I was planning my business and developing my business plan, writing a book became part of it, and after I started my practice in 2000 I was convinced of the need for it. Clients and other massage therapists often remarked that they were impressed with the growth of my business in such a short period of time. I began to write down the things that I was doing to get the business. The result is the content you are about to read: 1. the steps I used to create my vision and my marketing plan and how you can do the same thing 2. the marketing methods I used, why I used them, whether I would use them again 3. pitfalls to look out for, and 4. the steps I used to reduce the amount of money I was spending on marketing efforts after the first year while increasing sales and building my business every month. This book is written both for those who are already in business but would like to start a marketing plan as well as those who are thinking about going into business and want to start out on the right foot. This book is split into the following chapters: Chapter 1 - Creating Your Vision Chapter 2 - Creating a Marketing Plan Chapter 3 - Getting Started Chapter 4 - "No-cost Marketing" Chapter 5 - "Low-cost Marketing" Chapter 6 - Networking Chapter 7 - Now That You Got Them, Don't Lose Them Chapter 8 - Get Out There and Talk Chapter 9 - Public Relations and Publicity Chapter 10 - Special Events Marketing Chapter 11 - Print Ads Chapter 12 - Telephone Director Ads Chapter 13 - Web Sites Chapter 14 - Spending Little or No Money Marketing Chapter 15 - Dream Big Dreams Chapter 16 - Write it Down Chapter 17 - Out into the Universe Chapter 18 - Magnetizing Yourself Chapter 19 - If I Were Starting Today, What Would I Do Differently
2ND EDITION RELEASE DATE 6/1/2011...This book is for new and working massage therapists who wish to expand their business by incorporating a chair massage practice. The information is key to growing your business. Just having a website is not the way to get in the door. A massage practice is a very "personal" service and you need to know how to approach a business. Just using socail networking sites doesn't show the potential client that you want "their" business. These methods are an effective marketing tool that is a valuable asset for your career. It is simple to start a chair-massage practice when you have this material. This is a "no frills" manual that is short and to the point. 2nd edition comes with technique and YOUTUBE video information. The author expects you to have results if you apply these tested and easy methods that are the best marketing techniques with details that he has proven time and time again. You can make the money back from the purchase of this booklet in less than 2 chair massages! Please do the work and be successful. This teaches you to "GO OUT and GET THE BUSINESS", not waiting for someone to look for you. That is the goal of this book.
You are a massage therapist with knowledge and skills and want to open your own clinic or build your business. Marketing is just as important as your Massage Therapy knowledge and skills, because without marketing no one will find you. Once you have figured out who your "ideal customer" is, then you need to determine the marketing material to use to reach them. So now, you have clients, it is just as important to retain them. Everything you do requires daily action, engagement and connection with your "ideal customer." This marketing book aims to guide you in making a strategic marketing plan; to help you build and grow your business, so you don't waste several years struggling when you don't have to.--Publisher's description.
Did you know that 88% of massage practitioners will never have the income they desire? According to research conducted by the American Massage Therapy Association, most therapists aren't even earning $35,000 a year, and 80% of therapists say they aren't satisfied with the amount of clients that they have. Because you are reading this I know you can relate. I was in the same situation too. As a solo therapist, I struggled for years trying to support my family on a single income from my sporadic massage practice. I was also $7000 in debt from spending on ineffective marketing. What kept me going is that I knew in my heart (as I suspect you do too) that this healing and help I was giving clients was my life's calling. I also knew that if I just knew some secret tactics that I could be successful. This book is a culmination of my years of research and application of what marketing practices work and what does not. In this book you will learn: How to recognize who you are ideally suited to work with, and where to find them. How to consistently fill your appointment book every week. How to minimize cancellations and no shows using simple technology. How to maximize referrals by going viral. How to build your client base automatically. How to build authentic relationships with your clients so they remained loyal, spend more, and send referrals. How to establish itself as an expert in your field. How to make your practice standout online. One simple technique to transform your business from sporadic bookings to having an ongoing, predictable income stream. By using the strategies outlined in this book, you can transform your practice and income into the top 12% you desire. While spending less on marketing, having more clients, and enjoying your rewarding career.
Massage therapists need basic, practical business advice such as low to mid-cost marketing techniques, taxes, and recordkeeping, but there is also no denying the benefits of “been there, done that” information that can only come from someone else’s experience. How to Start a Home-based Massage Therapy Business offers a gold mine of tips and ideas that can lessen the learning curve, stimulate thinking outside-the-box, and increase the odds of having a wildly successful practice.
The Second Edition of One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new edition includes advice from many internationally-known massage therapists and educators about how they started their own careers. The text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. The marketing tips in this book are also useful for any holistic practitioner. When I started my own practice in a small town with a population of 4,000 people in 2003, these are the exact methods I used to build my own business, where I eventually employed a dozen practitioners. My goal was to get 365 new clients every year, and these methods allowed me to pull that off 9 out of the 13 years I owned the business. The original first edition of the book was published in 2008 (by Lippincott Williams & Wilkins) to detail the methods I used to do that. The introduction to this book, The Road to Success, explains some of the traditional concepts of marketing. Part I, Mapping Out Your Journey, is the real beginning of your work--mapping out your road to success by defining your goals, developing a marketing budget and calendar that can co-exist in prosperous harmony, and avoiding common pitfalls. Part II, Preparing for Your Trip, is about getting yourself ready for prosperity by being sure all the basics are covered--things like choosing just the right name for your business, making a great presentation, getting informative and appealing business literature, and using your telephone as a sales tool in the best possible way. Part III, The Path to Promotion, addresses promoting your business by utilizing everything from methods that won't cost you a cent to advertising that will cost you as much money as you may want or have to spend, and how to make the best use of your hard-earned dollars by choosing your advertising venues wisely. Part IV, Trip Tips, is a resource guide in the form of appendices (national professional associations, sources for marketing materials, Internet resources, and a marketing calendar) to help you along on your trek to success. My Personal Journey, which is the most important feature in the book, will encourage readers to try the techniques found in the chapter. The premise of this book is that the therapist has to be proactive in order to be successful; the journaling will keep them on task, both in taking action and in tracking their progress. Each journal page includes the following parts: ■ "This Week's Activity": a concrete activity for the reader to perform, based on the chapter content--taking positive action in order to create prosperity. ■ "My Goals": provides space for readers to identify their goals based on the chapter content and the activity. ■ "What's in my way?": encourages readers to explore the obstacles facing them so that they can determine if the particular activity will or will not work for them. The true exploration is in whether or not there are real obstacles, or whether the perceived obstacles are just mental blocks of their own making. ■ "What action can I take to remedy the situation?": encourages readers to move past the obstacles, real or perceived, by deciding on a positive course of action and then taking it. ■ "One Year Progress Update": provides space for readers to return to each activity in a year to let them see how each activity did or did not work for them. It allows them to refine their marketing plan for the future.The Second Edition will put you well on your way to cultivating the practice your heart desires.
If you're beginning to feel the training and hard work you've poured into your massage business aren't producing the rewards you deserve, then the wisdom of this massage marketing book is just what you need to turn things around.Massage Marketing - Boost Profits unlocks the massage marketing secrets that will deliver success for your business. Undercharging is one of the biggest mistakes you can make in your practice. Selecting the right price structure for your services is the key to growth. With the help of this massage marketing book you can develop a pricing menu that will grow your business.The book's easy-to-follow format includes: Step-by-step information on how to establish a business menu for your massage practice.Strategies to grow your business quickly by offering a variety of services.Worksheets and formulas to help you design and create services.Tips on how to boost profits without additional investments in marketing.Techniques to get more out of your business without putting in more work.If you've been working your fingers to the bone but business still seems like a steep climb, you may be underpricing your valuable talents. Effective massage marketing is more than keen social media outreach or healthy client referrals. Massage Marketing - Boost Profits is all about working smarter instead of harder, ensuring that you never cheat yourself again. The guidelines in this book will help you achieve the freedom and flexibility that come with healthy business profits. While your fingers work their magic, let your mind work the numbers with this invaluable massage marketing guide
