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Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
Published: 2011
Total Pages: 969
ISBN-13: 8125942599
DOWNLOAD EBOOKMarketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Alan Zimmerman
Publisher: Routledge
Published: 2013-04-12
Total Pages: 683
ISBN-13: 1135079676
DOWNLOAD EBOOKBusiness to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Geoffrey Lancaster
Publisher: Routledge
Published: 2017-08-24
Total Pages: 764
ISBN-13: 1351709070
DOWNLOAD EBOOKThe overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author: Christie L. Nordhielm
Publisher: John Wiley & Sons
Published: 2014-01-07
Total Pages: 434
ISBN-13: 1118014553
DOWNLOAD EBOOKMarketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author: Basil J Janavaras
Publisher: World Scientific Publishing Company
Published: 2017-04-25
Total Pages: 338
ISBN-13: 9813201096
DOWNLOAD EBOOKThis is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Author:
Publisher:
Published: 1995
Total Pages:
ISBN-13:
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Publisher: Excel Books India
Published:
Total Pages: 769
ISBN-13: 9350622602
DOWNLOAD EBOOKAuthor: Rochelle Grayson
Publisher: John Wiley & Sons
Published: 2021-06-21
Total Pages: 386
ISBN-13: 1119713269
DOWNLOAD EBOOKTomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author: Henry Assael
Publisher:
Published: 1985
Total Pages: 787
ISBN-13: 9780534047887
DOWNLOAD EBOOKIncludes glossary, name index, company index, subject index
Author: Peter R. Dickson
Publisher: Thomson South-Western
Published: 1997
Total Pages: 856
ISBN-13:
DOWNLOAD EBOOKThis edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
