Global Agricultural Marketing Management
Author: Steve Carter
Publisher: Food & Agriculture Org.
Published: 1997
Total Pages: 320
ISBN-13: 9789251040133
DOWNLOAD EBOOKRead and Download eBook Full
Author: Steve Carter
Publisher: Food & Agriculture Org.
Published: 1997
Total Pages: 320
ISBN-13: 9789251040133
DOWNLOAD EBOOKAuthor: I. M. Crawford
Publisher: Food & Agriculture Organization of the UN (FAO)
Published: 1997
Total Pages: 312
ISBN-13:
DOWNLOAD EBOOKAuthor: V. James Rhodes
Publisher:
Published: 2015
Total Pages: 384
ISBN-13: 9781616004262
DOWNLOAD EBOOKAuthor: Lakshmi Dhar Hatai
Publisher: New India Publishing Agency
Published: 2016-05-25
Total Pages: 11
ISBN-13: 9385516558
DOWNLOAD EBOOKAgricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.
Author: Richard Louis Kohls
Publisher:
Published: 2002
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKThe ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Author: F. Bailey Norwood
Publisher: Waveland Press
Published: 2021-12-20
Total Pages: 445
ISBN-13: 1478648678
DOWNLOAD EBOOKFriendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Author: J. W. Barker
Publisher: Oxford University Press, USA
Published: 1989
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKSince the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 314
ISBN-13: 1461562732
DOWNLOAD EBOOKAs in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author: D. I. Bateman
Publisher: William S. Hein
Published: 1972
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKAuthor: S C Panda
Publisher:
Published: 2011
Total Pages: 467
ISBN-13: 9788127267865
DOWNLOAD EBOOK