Marketing Management and the Indian Economy
Author: S. Neelamegham
Publisher: Delhi : Vikas Publications
Published: 1970
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKPosts
Marketing Management: Text and Cases Indian Context
Author: Tapan K. Panda
Publisher: Excel Books India
Published: 2009
Total Pages: 780
ISBN-13: 9788174465481
DOWNLOAD EBOOKMarketing Management
Author:
Publisher: Atlantic Publishers & Distri
Published:
Total Pages: 558
ISBN-13:
DOWNLOAD EBOOKMarketing Management
Author: S. Jayachandran
Publisher: Excel Books India
Published: 2004-05
Total Pages: 528
ISBN-13: 9788174463623
DOWNLOAD EBOOKThis book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Marketing Management by Dr. F. C. Sharma (eBook)
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Published: 2020-12-12
Total Pages: 332
ISBN-13:
DOWNLOAD EBOOKAn excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Indian Business
Author: Pawan S. Budhwar
Publisher:
Published: 2019
Total Pages: 0
ISBN-13: 9781138286504
DOWNLOAD EBOOKThis book brings together a wide range of experts to present a comprehensive insight into doing business in India. With expert coverage of the emerging political, legal and social frameworks, the book provides a rounded picture of business in the region.
Marketing Management
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Published: 2023-03-20
Total Pages: 331
ISBN-13:
DOWNLOAD EBOOK1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Marketing Management
Author: Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S
Publisher: Archers & Elevators Publishing House
Published:
Total Pages:
ISBN-13: 939099697X
DOWNLOAD EBOOKMARKETING MANAGEMENT
Author: M. GOVINDARAJAN
Publisher: PHI Learning Pvt. Ltd.
Published: 2007-09-13
Total Pages: 336
ISBN-13: 9788120332591
DOWNLOAD EBOOKThe primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Strategic Marketing Management and Tactics in the Service Industry
Author: Sood, Tulika
Publisher: IGI Global
Published: 2017-03-20
Total Pages: 415
ISBN-13: 1522524762
DOWNLOAD EBOOKCustomer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
