Marketing Research
Marketing Research

Author: Riccardo Benzo

Publisher: SAGE

Published: 2017-11-27

Total Pages: 549

ISBN-13: 1526422352

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Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Data Driven Marketing For Dummies
Data Driven Marketing For Dummies

Author: David Semmelroth

Publisher: John Wiley & Sons

Published: 2013-09-20

Total Pages: 327

ISBN-13: 1118616014

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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Practical Digital Marketing and AI Psychology
Practical Digital Marketing and AI Psychology

Author: J. Jonathan Gabay

Publisher: Taylor & Francis

Published: 2024-08-05

Total Pages: 347

ISBN-13: 1040098924

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Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Marketing Essentials for Independent Lodgings
Marketing Essentials for Independent Lodgings

Author: Pamela Lanier

Publisher: Business Expert Press

Published: 2017-07-03

Total Pages: 136

ISBN-13: 163157597X

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Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Guerrilla Marketing for Coaches
Guerrilla Marketing for Coaches

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2012-04-01

Total Pages: 263

ISBN-13: 1614481563

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"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

Author: Jay Conrad Levinson

Publisher: Entrepreneur Press

Published: 2008

Total Pages: 290

ISBN-13: 1599181533

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How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Mark to Market Accounting
Mark to Market Accounting

Author: Walter P. Schuetze

Publisher: Routledge

Published: 2004-06-02

Total Pages: 391

ISBN-13: 1134423810

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This Volume, edited by Peter W. Wolnizer, Professor of Accounting at the University of Sydney, makes available the collected writings of Walter P. Scheutze, a senior accounting practitioner. The articles, speeches and letters collected here probe the most fundamental problems of corporate financial reporting, cogently arguing the case for accounting reform and proposing well-informed solutions to these problems.

The Content Marketing Handbook
The Content Marketing Handbook

Author: Robert W. Bly

Publisher: Entrepreneur Press

Published: 2020-02-18

Total Pages: 218

ISBN-13: 161308417X

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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders