Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
Health professionals have shown a growing interest in the therapeutic value of 'hope' in recent years. However, hope has been examined mainly from psychological and biomedical perspectives. Importantly, Hope in Health explores how hope manifests and is sustained in various arenas of health, medicine and healthcare.
With its huge jackpots and heartwarming rags-to-riches stories, the lottery has become the hope and dream of millions of Americans--and the fastest-growing source of state revenue. Despite its popularity, however, there remains much controversy over whether this is an appropriate business for state government and, if so, how this business should be conducted.
We often hear stories of people in terrible and seemingly intractable situations who are preyed upon by someone offering promises of help. Frequently these cases are condemned in terms of "exploiting hope." These accusations are made in a range of contexts: human smuggling, employment relationships, unproven medical 'cures.' We hear this concept so often and in so many contexts that, with all its heavy lifting in public discourse, its actual meaning tends to lose focus. Despite its common use, it can be hard to understand precisely what is wrong about exploiting hope what can accurately be captured under this concept, and what should be done. In this book, philosopher Jeremy Snyder offers an in-depth study of hope's exploitation. First, he examines the concept in the abstract, including a close look at how this term is used in the popular press and analysis of the concepts of exploitation and hope. This theory-based section culminates in a definitive account of what it is to exploit hope, and when and why doing so is morally problematic. The second section of the book examines the particularly dangerous cases in which unproven medical interventions target the most vulnerable: for example, participants in clinical trials, purchasing unproven stem cell interventions, "right to try" legislation, and crowdfunding for unproven medical interventions. This book is essential reading for ethical theorists, policymakers, and health researchers, on a topic of growing visibility and importance.
This open access book contributes to research on the ascendance of neoliberalism in Canada through the vantage point of professional fundraising in the 1990s and 2000s. Fifty high-ranking fundraisers from across Canada were interviewed through 2008 and 2009 about changes they had witnessed since starting their careers. Fundraising as an occupation was burgeoning in this period in response to the devolution of state responsibility across the major domains of nonprofit activity: education, health care, social services, the arts, recreation, overseas humanitarian activities, and environmental protection. Welfare state retrenchment left the nonprofit and voluntary sector competing for private sources of funding with the help of these newly hired expert staff. As fundraisers worked to instill a culture of philanthropy, while targeting the ultra-rich and advocating for tax-favourable treatment of major gifts, they became both products and promoters of the neoliberal political and cultural reconstruction of Canadian society. This is an open access book.
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
"In A Day of Hope : Leading Volunteers to Make a Difference in Your Community you'll learn how Christopher Scott started feeding needy families in his community from his small apartment with nothing more than a telephone and a computer. In A Day of Hope, you'll learn all the necessary skills and tools to effectively make a difference in your community. Skills of fundraising, leadership, recruiting volunteers and running meetings are clearly taught and laid out for you"--Back cover.
The Foundation of Hope is both a celebration and an analysis of the creation of Liverpool Hope University College in 1996 and of some of its achievements to date, during an exciting period in British higher education. The central focus is the student experience at Hope University College. Contributors also examine the way that teaching and research in theology have developed over the years and the important community regeneration work Hope University College carries out in various areas of Liverpool.
