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Author: Per Skålén
Publisher: Routledge
Published: 2007-12-14
Total Pages: 201
ISBN-13: 1134116381
DOWNLOAD EBOOKThe book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Author: Nick Ellis
Publisher: SAGE Publications
Published: 2010-12-09
Total Pages: 257
ISBN-13: 1848608780
DOWNLOAD EBOOKElectronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
Author: Bogueva, Diana
Publisher: IGI Global
Published: 2018-12-28
Total Pages: 419
ISBN-13: 1522573518
DOWNLOAD EBOOKThere are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.
Author: Gerlinde Mautner
Publisher: Routledge
Published: 2010-03-28
Total Pages: 230
ISBN-13: 1135147051
DOWNLOAD EBOOKLanguage plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
Author: V. Koller
Publisher: Springer
Published: 2004-05-25
Total Pages: 256
ISBN-13: 0230511287
DOWNLOAD EBOOKThis new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Author: Yilmaz, Recep
Publisher: IGI Global
Published: 2019-06-28
Total Pages: 436
ISBN-13: 1522597913
DOWNLOAD EBOOKNarration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Chris Hackley
Publisher: Routledge
Published: 2003-08-29
Total Pages: 239
ISBN-13: 1134618972
DOWNLOAD EBOOKMarketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Author: Babek Taheri
Publisher: Goodfellow Publishers Ltd
Published: 2024-12-20
Total Pages: 263
ISBN-13: 1915097983
DOWNLOAD EBOOKFully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Author: Francesca Bargiela-Chiappini
Publisher: Springer
Published: 2013-07-25
Total Pages: 233
ISBN-13: 1137024933
DOWNLOAD EBOOKThis second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Author: Douglas Brownlie
Publisher: Routledge
Published: 2014-10-14
Total Pages: 306
ISBN-13: 1317850211
DOWNLOAD EBOOKExpanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
