Marketing de afiliación en 4 pasos

Marketing de afiliación en 4 pasos

Author: Stefano Calicchio

Publisher: Stefano Calicchio

Published: 2020-05-29

Total Pages: 53

ISBN-13: 8835837804

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¿Qué son las afiliaciones y cómo funcionan? ¿Cuáles son las mejores estrategias operativas para sobresalir en este campo? ¿Cuáles son los pasos que necesitas saber para iniciar? En esta guía encontrarás una explicación sencilla, clara y completa de cómo iniciar un business de marketing de afiliación y qué estrategias seguir para gestionarlo y desarrollarlo. El libro toma al lector de la mano y lo acompaña a través de cuatro pasos graduales, que destacan los puntos clave del tema: - qué son las afiliaciones y cómo funcionan; - qué estrategias operativas se utilizan en la comercialización de afiliados; - cuáles son las mejores prácticas adoptadas por los expertos para tener éxito en este negocio; - cómo optimizar el enfoque de mercado. La idea detrás de este manual es ofrecer: - apoyo a los que quieren entender si el tema es apropiado; - información práctica y operativa para los que quieran iniciar un negocio en el campo de las afiliaciones; - mientras que para los que ya tienen experiencia, este manual puede ser utilizado como una herramienta de resumen sobre el tema. Aprender a manejar las afiliaciones puede convertirse en una actividad accesible para cualquiera, pero sólo si sabes cómo hacerlo. Deje de perder el tiempo detrás de miles de páginas de manuales teóricos y descubra lo que realmente importa gracias a una lectura simple, estimulante e inmediata.


Negotiation

Negotiation

Author: Roy Lewicki

Publisher: McGraw-Hill Higher Education

Published: 2014-09-09

Total Pages: 737

ISBN-13: 1259192024

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Negotiation is a critical skill needed for effective management. Negotiation: Readings, Exercises, and Cases 7e by Roy J. Lewicki, Bruce Barry, and David M. Saunders takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of interpersonal and inter-group conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates. The Readings portion of the book is ordered into seven sections: (1) Negotiation Fundamentals, (2) Negotiation Subprocesses, (3) Negotiation Contexts, (4) Individual Differences, (5) Negotiation across Cultures, (6) Resolving Differences, and (7) Summary. The next section of the book presents a collection of role-play exercises, cases, and self-assessment questionnaires that can be used to teach negotiation processes and subprocesses.


RETRACTED BOOK: 151 Trading Strategies

RETRACTED BOOK: 151 Trading Strategies

Author: Zura Kakushadze

Publisher: Springer

Published: 2018-12-13

Total Pages: 480

ISBN-13: 3030027929

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The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.


Marketing Management

Marketing Management

Author: Dawn Iacobucci

Publisher: Cengage Learning

Published: 2021-08-02

Total Pages: 336

ISBN-13: 9780357635087

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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.


Consumer Behaviour

Consumer Behaviour

Author: Isabelle Szmigin

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 471

ISBN-13: 0199646449

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For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)


The Entrepreneur's Guide to the Art of War

The Entrepreneur's Guide to the Art of War

Author: Mark Smith

Publisher: Arcturus Publishing

Published: 2021-11-01

Total Pages: 197

ISBN-13: 1398809845

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"Essential reading for the business leaders of tomorrow and a fascinating study of the boardroom as the new battlefield" - Booklist THE CLASSIC MILITARY TEXT, NOW ANALYSED FOR THE BUSINESS-MINDED. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way. Illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • lay firm foundations for your intended business • choose your staff and co-workers effectively • study your competitors in order to be stronger and better at what you do • maintain a good working environment and happy employees • work out your business's path to continued success With helpful diagrams and illustrations, business leaders in the making will find this an invaluable companion.


Qualitative Choice Analysis

Qualitative Choice Analysis

Author: Kenneth Train

Publisher: MIT Press

Published: 1986

Total Pages: 282

ISBN-13: 9780262200554

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This book addresses two significant research areas in an interdependent fashion. It is first of all a comprehensive but concise text that covers the recently developed and widely applicable methods of qualitative choice analysis, illustrating the general theory through simulation models of automobile demand and use. It is also a detailed study of automobile demand and use, presenting forecasts based on these powerful new techniques. The book develops the general principles that underlie qualitative choice models that are now being applied in numerous fields in addition to transportation, such as housing, labor, energy, communications, and criminology. The general form, derivation, and estimation of qualitative choice models are explained, and the major models - logit, probit, and GEV - are discussed in detail. And continuous/discrete models are introduced. In these, qualitative choice methods and standard regression techniques are combined to analyze situations that neither alone can accurately forecast. Summarizing previous research on auto demand, the book shows how qualitative choice methods can be used by applying them to specific auto-related decisions as the aggregate of individuals' choices. The simulation model that is constructed is a significant improvement over older models, and should prove more useful to agencies and organizations requiring accurate forecasting of auto demand and use for planning and policy development. The book concludes with an actual case study based on a model designed for the investigations of the California Energy Commission. Kenneth Train is Visiting Associate Professor in Economics at the University of California, Berkeley, and Director of Economic Research at Cambridge Systematics, Inc., also in Berkeley. Qualitative Choice Analysisis included in The MIT Press Transportation Studies Series, edited by Marvin L. Manheim.


Cloud Computing, Big Data & Emerging Topics

Cloud Computing, Big Data & Emerging Topics

Author: Marcelo Naiouf

Publisher: Springer

Published: 2021-08-17

Total Pages: 203

ISBN-13: 9783030848248

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This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.


MM4

MM4

Author: Dawn Iacobucci

Publisher:

Published: 2014

Total Pages: 244

ISBN-13: 9781305044074

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Organizational Behavior

Organizational Behavior

Author: Don Hellriegel

Publisher:

Published: 2001

Total Pages: 0

ISBN-13: 9780324069563

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Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.