Marketing Automation and Decision Making

Marketing Automation and Decision Making

Author: Simone Guercini

Publisher: Edward Elgar Publishing

Published: 2023-12-11

Total Pages: 185

ISBN-13: 1035312875

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The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.


Data-Driven Decision-Making for Business

Data-Driven Decision-Making for Business

Author: Claus Grand Bang

Publisher: Taylor & Francis

Published: 2024-08-22

Total Pages: 327

ISBN-13: 1040103332

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Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory, and practice of data-driven decision-making, learning how organizations and individual managers alike can utilize its methods to avoid cognitive biases and improve confidence in their decisions. It argues that value does not come from data, but from acting on data. Throughout the book, the reader will examine how to convert data to value through data-driven decision-making, as well as how to create a strong foundation for such decision-making within organizations. Covering topics such as strategy, culture, analysis, and ethics, the text uses a collection of diverse and up-to-date case studies to convey insights which can be developed into future action. Simultaneously, the text works to bridge the gap between data specialists and businesspeople. Clear learning outcomes and chapter summaries ensure that key points are highlighted, enabling lecturers to easily align the text to their curriculums. Data-Driven Decision-Making for Business provides important reading for undergraduate and postgraduate students of business and data analytics programs, as well as wider MBA classes. Chapters can also be used on a standalone basis, turning the book into a key reference work for students graduating into practitioners. The book is supported by online resources, including PowerPoint slides for each chapter.


Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making

Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making

Author: Milad Shemshaki

Publisher: Milad Shemshaki

Published:

Total Pages: 212

ISBN-13: 6223807007

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The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.


Marketing Automation For Dummies

Marketing Automation For Dummies

Author: Mathew Sweezey

Publisher: John Wiley & Sons

Published: 2014-04-14

Total Pages: 326

ISBN-13: 1118772229

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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.


The Automation Advantage: Mastering Marketing Automation for Business Success

The Automation Advantage: Mastering Marketing Automation for Business Success

Author: Carl Corrigan

Publisher: Carl Corrigan

Published: 2023-09-07

Total Pages: 141

ISBN-13:

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This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.


Marketing Decision Making and Decision Support

Marketing Decision Making and Decision Support

Author: Gerrit H. van Bruggen

Publisher: Now Publishers Inc

Published: 2010

Total Pages: 136

ISBN-13: 1601983689

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Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.


Marketing Automation: Concepts and Strategies

Marketing Automation: Concepts and Strategies

Author:

Publisher: Cybellium

Published: 2024-10-26

Total Pages: 269

ISBN-13: 1836797370

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Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com


The Handbook of Marketing Research

The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE Publications

Published: 2006-06-23

Total Pages: 721

ISBN-13: 1452261539

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.


Data Science and Business Intelligence for Corporate Decision-Making

Data Science and Business Intelligence for Corporate Decision-Making

Author: Dr. P. S. Aithal

Publisher: Srinivas Publication, Mangalore

Published: 2024-02-09

Total Pages: 222

ISBN-13: 9394676449

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About the Book: A comprehensive book plan on "Data Science and Business Intelligence for Corporate Decision-Making" with 15 chapters, each with several sections: Chapter 1: Introduction to Data Science and Business Intelligence Chapter 2: Foundations of Data Science Chapter 3: Business Intelligence Tools and Technologies Chapter 4: Data Visualization for Decision-Making Chapter 5: Machine Learning for Business Intelligence Chapter 6: Big Data Analytics Chapter 7: Data Ethics and Governance Chapter 8: Data-Driven Decision-Making Process Chapter 9: Business Intelligence in Marketing Chapter 10: Financial Analytics and Business Intelligence Chapter 11: Operational Excellence through Data Analytics Chapter 12: Human Resources and People Analytics Chapter 13: Case Studies in Data-Driven Decision-Making Chapter 14: Future Trends in Data Science and Business Intelligence Chapter 15: Implementing Data Science Strategies in Corporations Each chapter dives deep into the concepts, methods, and applications of data science and business intelligence, providing practical insights, real-world examples, and case studies for corporate decision-making processes.