Marketing Architectural and Engineering Services
Author: Weld Coxe
Publisher: Van Nostrand Reinhold Company
Published: 1983
Total Pages: 314
ISBN-13:
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Marketing and Selling Professional Services in Architecture and Construction
Author: Basil Sawczuk
Publisher: John Wiley & Sons
Published: 2009-08-27
Total Pages: 288
ISBN-13: 9781444309850
DOWNLOAD EBOOKThis practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Marketing Architectural and Engineering Services
Author: Weld Coxe
Publisher:
Published: 1990
Total Pages: 328
ISBN-13:
DOWNLOAD EBOOKConstruction Marketing Ideas
Author: Mark Buckshon
Publisher: Mark Buckshon
Published: 2010-04
Total Pages: 194
ISBN-13: 0981081606
DOWNLOAD EBOOKBuckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Marketing for Architects and Engineers
Author: Brian Richardson
Publisher: Taylor & Francis
Published: 2003-09-02
Total Pages: 150
ISBN-13: 1135820341
DOWNLOAD EBOOKProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
The World's Greenest Buildings
Author: Jerry Yudelson
Publisher: Routledge
Published: 2013
Total Pages: 284
ISBN-13: 0415606292
DOWNLOAD EBOOKProvides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
How To Win Work
Author: Jan Knikker
Publisher: Routledge
Published: 2021-03-01
Total Pages: 197
ISBN-13: 1000374254
DOWNLOAD EBOOKYou are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Service-Driven Approaches to Architecture and Enterprise Integration
Author: Ramanathan, Raja
Publisher: IGI Global
Published: 2013-06-30
Total Pages: 411
ISBN-13: 1466641940
DOWNLOAD EBOOKWhile business functions such as manufacturing, operations, and marketing often utilize various software applications, they tend to operate without the ability to interact with each other and exchange data. This provides a challenge to gain an enterprise-wide view of a business and to assist real-time decision making. Service-Driven Approaches to Architecture and Enterprise Integration addresses the issues of integrating assorted software applications and systems by using a service driven approach. Supporting the dynamics of business needs, this book highlights the tools, techniques, and governance aspects of design, and implements cost-effective enterprise integration solutions. It is a valuable source of information for software architects, SOA practitioners, and software engineers as well as researchers and students in pursuit of extensible and agile software design.
Quiet
Author: Susan Cain
Publisher: Crown
Published: 2013-01-29
Total Pages: 370
ISBN-13: 0307352153
DOWNLOAD EBOOK#1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration “Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project NAMED ONE OF THE BEST BOOKS OF THE YEAR BY People • O: The Oprah Magazine • Christian Science Monitor • Inc. • Library Journal • Kirkus Reviews At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, impeccably researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves. Now with Extra Libris material, including a reader’s guide and bonus content
Designing a World-Class Architecture Firm
Author: Patrick MacLeamy
Publisher: John Wiley & Sons
Published: 2020-03-13
Total Pages: 289
ISBN-13: 1119685451
DOWNLOAD EBOOKOffers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.
