Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
This book was designed to meet two broad goals:1. Provide a modern and progressive textbook for mortuary science students taking college courses of instruction in the mortuary sciences to prepare them for entering the workforce.2. Provide a detailed and relevant reference book for current funeral service professionals, thereby providing them with the knowledge and information they need to meet the challenges of a rapidly changing funeral service industry.The funeral service community needs to embrace current trends and movements, and view them as opportunities to offer additional goods and services, especially those designed to attract the ever more astute and cost-conscious consumer. Funeral service suppliers and vendors are actively expanding inventories to include these new products, with an emphasis on those that customize and personalize a funeral service. Funeral directors with a focus on injecting these new and innovative goods and services into their offerings will most certainly be successful in maintaining future business goals and objectives.
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
