Market-oriented Program Planning Study
Author: United States. Congress. Senate. Committee on Energy and Natural Resources
Publisher:
Published: 1977
Total Pages: 1308
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: United States. Congress. Senate. Committee on Energy and Natural Resources
Publisher:
Published: 1977
Total Pages: 1308
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Energy Research and Development Administration
Publisher:
Published: 1977
Total Pages: 442
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. House. Committee on Science and Technology. Subcommittee on Fossil and Nuclear Energy Research, Development, and Demonstration
Publisher:
Published: 1977
Total Pages: 100
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Department of Energy
Publisher:
Published: 1977
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Energy Research and Development Administration
Publisher:
Published: 1977
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Energy and Natural Resources
Publisher:
Published: 1977
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Energy and Natural Resources
Publisher:
Published: 1977
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Jagdish N. Sheth
Publisher:
Published: 1972
Total Pages: 64
ISBN-13:
DOWNLOAD EBOOKAuthor: Sam Staley
Publisher:
Published: 1997
Total Pages: 22
ISBN-13:
DOWNLOAD EBOOKAuthor: Torsten Tomczak
Publisher: Springer
Published: 2017-09-15
Total Pages: 261
ISBN-13: 3658184175
DOWNLOAD EBOOKDieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.