Market orientation: antecedents and consequences : working paper
Author: Bernard J. Jaworski
Publisher:
Published: 1992
Total Pages: 36
ISBN-13:
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Author: Bernard J. Jaworski
Publisher:
Published: 1992
Total Pages: 36
ISBN-13:
DOWNLOAD EBOOKAuthor: Rohit Deshpande
Publisher: SAGE
Published: 1999-04-13
Total Pages: 330
ISBN-13: 0761916938
DOWNLOAD EBOOKMarket orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author: Kenichi Matsuno
Publisher:
Published: 1996
Total Pages: 712
ISBN-13:
DOWNLOAD EBOOKAuthor: Dr Paul Custance
Publisher: Gower Publishing, Ltd.
Published: 2012-09-28
Total Pages: 404
ISBN-13: 1409458687
DOWNLOAD EBOOKMarketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author: John B. Ford
Publisher: Springer
Published: 2015-02-05
Total Pages: 560
ISBN-13: 3319130846
DOWNLOAD EBOOKThis volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Christian Homburg
Publisher:
Published: 2000
Total Pages: 70
ISBN-13: 9783893332250
DOWNLOAD EBOOKAuthor: Rohit Deshpande
Publisher: SAGE Publications
Published: 1999-04-13
Total Pages: 330
ISBN-13: 1452263167
DOWNLOAD EBOOKThe Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
Author: Michael John Baker
Publisher: Taylor & Francis
Published: 2001
Total Pages: 752
ISBN-13: 9780415213981
DOWNLOAD EBOOKAuthor: Marketing Science Institute
Publisher:
Published: 1999
Total Pages: 64
ISBN-13:
DOWNLOAD EBOOKAuthor: Joseph Lampel
Publisher: Psychology Press
Published: 2006-04-21
Total Pages: 384
ISBN-13: 1135609225
DOWNLOAD EBOOKThe business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.