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Author: Robert E. Stevens
Publisher: Psychology Press
Published: 2006
Total Pages: 286
ISBN-13: 9780789024190
DOWNLOAD EBOOKThis guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.
Author: William Winston
Publisher: Routledge
Published: 2013-12-02
Total Pages: 262
ISBN-13: 1317765133
DOWNLOAD EBOOKPlanning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
Author: Robert E Stevens
Publisher: Routledge
Published: 2006-05-03
Total Pages: 265
ISBN-13: 1136772529
DOWNLOAD EBOOKThe key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
Author: David Sellars
Publisher: Business Expert Press
Published: 2009-10-01
Total Pages: 120
ISBN-13: 1606491113
DOWNLOAD EBOOKThis book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan.
Author: Marc Gruber
Publisher: Pearson UK
Published: 2017-09-27
Total Pages: 236
ISBN-13: 1292178930
DOWNLOAD EBOOKAuthor: Ellen Naylor
Publisher:
Published: 2016-04
Total Pages: 218
ISBN-13: 9780997272215
DOWNLOAD EBOOKIf your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis.
Author: Ralph Vince
Publisher: Createspace Independent Publishing Platform
Published: 2012-02-03
Total Pages: 0
ISBN-13: 9781466344402
DOWNLOAD EBOOKEvery day, billions of human beings are making dozens of decisions that do not appear based on the same, seemingly sound mathematical principles they would apply to a gambling or investing situation. Yet these decisions are not irrational, rather they are the product of an innate sense pertaining to risk and opportunity. This Second Edition is presented for the non-mathematician (though the underlying math is provided for those who are interested), and not only gives reason to reconsider the bases we assess gambling and investing situations, but reveals this magnificent, innate ability we possess.For decades various mathematical notions have presented themselves which, though applicable to domains such as probability, game theory, operations research, and quantitative finance, have fallen essentially outside the purview of these various disciplines. Yet the concepts detailed in this text are all related, and taken together comprise their own niche-discipline, introduced here as Risk-Opportunity Analysis.
Author: Josh Kaufman
Publisher: Penguin
Published: 2010-12-30
Total Pages: 422
ISBN-13: 1101446080
DOWNLOAD EBOOKMaster the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Michael E. Porter
Publisher: Harvard Business Press
Published: 1986
Total Pages: 600
ISBN-13: 9780875841403
DOWNLOAD EBOOKExamines patterns of international competition since the 1960s.
Author: Vijay Mahajan
Publisher: Pearson Prentice Hall
Published: 2011-07-07
Total Pages: 289
ISBN-13: 0132716119
DOWNLOAD EBOOKWith more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
