Marketing Research: Tools and Techniques
Marketing Research: Tools and Techniques

Author: Nigel Bradley

Publisher: Oxford University Press

Published: 2013-03-07

Total Pages: 548

ISBN-13: 019965509X

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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Marketing Management
Marketing Management

Author: S.H.H. Kazmi

Publisher: Excel Books India

Published: 2007

Total Pages: 728

ISBN-13: 9788174465429

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Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.