Winning Elections with Political Marketing
Winning Elections with Political Marketing

Author: Philip Davies

Publisher: Routledge

Published: 2006

Total Pages: 256

ISBN-13: 0789033690

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Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.

Election Meltdown
Election Meltdown

Author: Richard L. Hasen

Publisher: Yale University Press

Published: 2020-02-04

Total Pages: 202

ISBN-13: 0300252862

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From the nation’s leading expert, an indispensable analysis of key threats to the integrity of the 2020 American presidential election As the 2020 presidential campaign begins to take shape, there is widespread distrust of the fairness and accuracy of American elections. In this timely and accessible book, Richard L. Hasen uses riveting stories illustrating four factors increasing the mistrust. Voter suppression has escalated as a Republican tool aimed to depress turnout of likely Democratic voters, fueling suspicion. Pockets of incompetence in election administration, often in large cities controlled by Democrats, have created an opening to claims of unfairness. Old-fashioned and new-fangled dirty tricks, including foreign and domestic misinformation campaigns via social media, threaten electoral integrity. Inflammatory rhetoric about “stolen” elections supercharges distrust among hardcore partisans. Taking into account how each of these threats has manifested in recent years—most notably in the 2016 and 2018 elections—Hasen offers concrete steps that need to be taken to restore trust in American elections before the democratic process is completely undermined.

A Behavioral Theory of Elections
A Behavioral Theory of Elections

Author: Jonathan Bendor

Publisher: Princeton University Press

Published: 2011-02-06

Total Pages: 268

ISBN-13: 069113507X

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Most theories of elections assume that voters and political actors are fully rational. This title provides a behavioral theory of elections based on the notion that all actors - politicians as well as voters - are only boundedly rational.

Get Out the Vote
Get Out the Vote

Author: Donald P. Green

Publisher: Brookings Institution Press

Published: 2008-09-01

Total Pages: 239

ISBN-13: 081573266X

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The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

Democracy and the Market
Democracy and the Market

Author: Adam Przeworski

Publisher: Cambridge University Press

Published: 1991-07-26

Total Pages: 230

ISBN-13: 9780521423359

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The quest for freedom from hunger and repression has triggered in recent years a dramatic, worldwide reform of political and economic systems. Never have so many people enjoyed, or at least experimented with democratic institutions. However, many strategies for economic development in Eastern Europe and Latin America have failed with the result that entire economic systems on both continents are being transformed. This major book analyzes recent transitions to democracy and market-oriented economic reforms in Eastern Europe and Latin America. Drawing in a quite distinctive way on models derived from political philosophy, economics, and game theory, Professor Przeworski also considers specific data on individual countries. Among the questions raised by the book are: What should we expect from these experiments in democracy and market economy? What new economic systems will emerge? Will these transitions result in new democracies or old dictatorships?

Political Parties and Electoral Change
Political Parties and Electoral Change

Author: Peter Mair

Publisher: SAGE

Published: 2004-05-19

Total Pages: 293

ISBN-13: 1412932823

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How have Europe′s mainstream political parties responded to the long-term decline in voter loyalties? What are the consequences of this change in the electoral markets in which parties now operate? Popular disengagement, disaffection, and withdrawal on the one hand, and increasing popular support for protest parties on the other, have become the hallmarks of modern European politics. This book provides an excellent account of how political parties in Western Europe are perceiving and are responding to these contemporary challenges of electoral dealignment. Each chapter employs a common format to present and compare the changing strategies of established parties and party systems in Britain, France, Germany, Italy, Austria, Belgium, Denmark, and Ireland. The result is an invaluable portrait of the changing electoral environment and how parties are interacting with each another and voters today. Political Parties and Electoral Change is essential reading for anybody seeking a deeper understanding of contemporary electoral politics and of the challenges facing west European party systems. Peter Mair is Professor of Comparative Politics at Leiden University. Wolfgang C. M ller is Professor of Political Science at the University of Mannheim and previously taught at the University of Vienna. Fritz Plasser is Professor of Political Science at the University of Innsbruck.

Gender and Elections
Gender and Elections

Author: Susan J. Carroll

Publisher: Cambridge University Press

Published: 2005-12-26

Total Pages: 248

ISBN-13: 9781139447898

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Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2004 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2004 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, voter participation and turnout, voting choices, congressional elections, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, this book is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.

Prediction Markets
Prediction Markets

Author: Stefan Luckner

Publisher: Springer Science & Business Media

Published: 2011-11-04

Total Pages: 152

ISBN-13: 3834970859

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Accurate predictions are essential in many areas such as corporate decision making, weather forecasting and technology forecasting. Prediction markets help to aggregate information and gain a better understanding of the future by leveraging the wisdom of the crowds. Trading prices in prediction markets thus reflect the traders’ aggregated expectations on the outcome of uncertain future events and can be used to predict the likelihood of these events. This book demonstrates that markets are accurate predictors. Results from several empirical studies reported in this work show the importance of designing such markets properly in order to derive valuable predictions. Therefore, the findings are valuable for designing future prediction markets.

Winning Elections with Political Marketing
Winning Elections with Political Marketing

Author: Philip Davies

Publisher: Psychology Press

Published: 2006

Total Pages: 268

ISBN-13: 9780789033703

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Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.