Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Proceedings of CAGONT'96
Proceedings of CAGONT'96

Author: Canadian Association of Geographers. Ontario Divison. Meeting

Publisher: Peterborough, Ont. : Department of Geography, Trent University

Published: 1997

Total Pages: 402

ISBN-13:

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Metamorphoses of (New) Media
Metamorphoses of (New) Media

Author: Julia Genz

Publisher: Cambridge Scholars Publishing

Published: 2016-01-14

Total Pages: 230

ISBN-13: 1443887676

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The current success story of new media and the ongoing digitalisation of our world provide an illuminating starting point for the discussion of the powerful revolutions in our media and media uses initiated by the introduction of a(ny) ‘new’ medium: how do new media evolve and how do they relate to established, ‘old’ media and media uses? What does the rise of new media and media uses imply for other discourses? And not least: which methodological and theoretical approaches help us to understand these developments? Metamorphoses of (New) Media offers an international and interdisciplinary range of studies on these questions. In examining the effects of new media and media uses in fields such as social discourse, transmediality, and aesthetics, the essays in this collection engage with a great variety of examples, from political debate on Twitter to digital storytelling and the game-like experience of DVDs. What these diverse perspectives share, however, is an approach to Metamorphoses of (New) Media as an ongoing, recursive process of change that initiates dialogue and casts light on existing discursive, medial, and aesthetic models.

The New Media Theory Reader
The New Media Theory Reader

Author: Hassan, Robert

Publisher: McGraw-Hill Education (UK)

Published: 2006-09-01

Total Pages: 358

ISBN-13: 0335217109

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The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.

A Handbook of Media and Communication Research
A Handbook of Media and Communication Research

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2013-03-01

Total Pages: 615

ISBN-13: 1136597646

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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder