Foundations of Marketing, 7e

Foundations of Marketing, 7e

Author: John Fahy

Publisher: McGraw Hill

Published: 2022-04-29

Total Pages: 435

ISBN-13: 1526849011

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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK


I Love Jesus, But I Want to Die

I Love Jesus, But I Want to Die

Author: Sarah J. Robinson

Publisher: WaterBrook

Published: 2021-05-11

Total Pages: 257

ISBN-13: 0593193539

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A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.


Zoë Bakes Cakes

Zoë Bakes Cakes

Author: Zoë François

Publisher: Ten Speed Press

Published: 2021-03-16

Total Pages: 274

ISBN-13: 1984857371

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IACP AWARD FINALIST • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake.


It's OK That You're Not OK

It's OK That You're Not OK

Author: Megan Devine

Publisher: Sounds True

Published: 2017-10-01

Total Pages: 192

ISBN-13: 1622039084

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Challenging conventional wisdom on grief, a pioneering therapist offers a new resource for those experiencing loss When a painful loss or life-shattering event upends your world, here is the first thing to know: there is nothing wrong with grief. “Grief is simply love in its most wild and painful form,” says Megan Devine. “It is a natural and sane response to loss.” So, why does our culture treat grief like a disease to be cured as quickly as possible? In It’s OK That You’re Not OK, Megan Devine offers a profound new approach to both the experience of grief and the way we try to help others who have endured tragedy. Having experienced grief from both sides—as both a therapist and as a woman who witnessed the accidental drowning of her beloved partner—Megan writes with deep insight about the unspoken truths of loss, love, and healing. She debunks the culturally prescribed goal of returning to a normal, “happy” life, replacing it with a far healthier middle path, one that invites us to build a life alongside grief rather than seeking to overcome it. In this compelling and heartful book, you’ll learn: • Why well-meaning advice, therapy, and spiritual wisdom so often end up making it harder for people in grief • How challenging the myths of grief—doing away with stages, timetables, and unrealistic ideals about how grief should unfold—allows us to accept grief as a mystery to be honored instead of a problem to solve • Practical guidance for managing stress, improving sleep, and decreasing anxiety without trying to “fix” your pain • How to help the people you love—with essays to teach us the best skills, checklists, and suggestions for supporting and comforting others through the grieving process Many people who have suffered a loss feel judged, dismissed, and misunderstood by a culture that wants to “solve” grief. Megan writes, “Grief no more needs a solution than love needs a solution.” Through stories, research, life tips, and creative and mindfulness-based practices, she offers a unique guide through an experience we all must face—in our personal lives, in the lives of those we love, and in the wider world. It’s OK That You’re Not OK is a book for grieving people, those who love them, and all those seeking to love themselves—and each other—better.


Black Women's Rights

Black Women's Rights

Author: Carole Boyce Davies

Publisher: Rowman & Littlefield

Published: 2022-11-01

Total Pages: 347

ISBN-13: 1793612390

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Black Women's Rights: Leadership and the Circularities of Power presents Black women as alternative and transformative leaders in the highest political positions and at grassroots community levels. Beginning with a critique of the assumption of an equivalence between masculinity and political leadership, Carole Boyce Davies moves through the various conceptual definitions, intents, and meanings of leadership and the differences in the presentation of practices of leadership by women and feminist scholars. She studies the actualizing of political leadership in the Presidency of Ellen Johnson Sirleaf, the historical role of Shirley Chisholm as the first woman to run for presidency of the United States on a leading party ticket, the promise of the Black left feminist leadership of Brazilian Marielle Franco, and the current model of Prime Minister Mia Mottley of Barbados in advancing new leadership models from the Caribbean. This book proclaims the 21st century as the century for Black women's leadership.


The Smitten Kitchen Cookbook

The Smitten Kitchen Cookbook

Author: Deb Perelman

Publisher: Knopf

Published: 2012-10-30

Total Pages: 696

ISBN-13: 0307961060

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NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!


Collective Visioning

Collective Visioning

Author: Linda Stout

Publisher: Berrett-Koehler Publishers

Published: 2011-05-16

Total Pages: 218

ISBN-13: 1605098841

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Drawing on Linda Stout's 30 years of experience training organizers, advocates, activists, and coalition groups, Collective Visioning provides a revolutionary guide to collaboration within and across diverse organizations.


The Barren Grounds

The Barren Grounds

Author: David A. Robertson

Publisher: Penguin

Published: 2020-09-08

Total Pages: 217

ISBN-13: 0735266115

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Narnia meets traditional Indigenous stories of the sky and constellations in an epic middle grade fantasy series from award-winning author David Robertson. Morgan and Eli, two Indigenous children forced away from their families and communities, are brought together in a foster home in Winnipeg, Manitoba. They each feel disconnected, from their culture and each other, and struggle to fit in at school and at their new home -- until they find a secret place, walled off in an unfinished attic bedroom. A portal opens to another reality, Askí, bringing them onto frozen, barren grounds, where they meet Ochek (Fisher). The only hunter supporting his starving community, Misewa, Ochek welcomes the human children, teaching them traditional ways to survive. But as the need for food becomes desperate, they embark on a dangerous mission. Accompanied by Arik, a sassy Squirrel they catch stealing from the trapline, they try to save Misewa before the icy grip of winter freezes everything -- including them.


Vic Lee's Corona Diary

Vic Lee's Corona Diary

Author: Vic Lee

Publisher: Frances Lincoln

Published: 2021-01-12

Total Pages: 91

ISBN-13: 0711263744

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Vic Lee's Corona Diary is an exquisitely illustrated graphic novel-style memoir chronicling the dramatic events around the global spread of the coronavirus.


Outside, Inside

Outside, Inside

Author: LeUyen Pham

Publisher: Roaring Brook Press

Published: 2021-01-05

Total Pages: 28

ISBN-13: 125082009X

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From Caldecott honoree LeUyen Pham, Outside, Inside is a moving picture book that captures the unforgettable moment during the pandemic when people all over the world came together. It celebrates the essential workers, frontline workers, and communities that worked with each other to protect our loved ones. Something strange happened on an unremarkable day just before the season changed. Everybody who was outside . . . . . . went inside. Outside, it was quieter, wilder, and different. Inside, we laughed, we cried, and we grew. We remembered to protect the ones we love and love the ones who protect us. While the world changed outside, we became stronger on the inside and believed that someday soon spring would come again. A Chicago Public Library Best of the Best Book of 2021 Evanston Public Library 101 Great Books for Kids List of 2021 A Shelf Awareness Best Children's Book of 2021 A 2022 Notable Children's Books in the Language Arts List