Crisis Communications
Crisis Communications

Author: Kathleen Fearn-Banks

Publisher: Psychology Press

Published: 2002

Total Pages: 354

ISBN-13: 9780805836035

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A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.

Retail Investor Sentiment and Behavior
Retail Investor Sentiment and Behavior

Author: Matthias Burghardt

Publisher: Springer Science & Business Media

Published: 2011-03-16

Total Pages: 170

ISBN-13: 3834961701

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Using a unique data set consisting of more than 36.5 million submitted retail investor orders over the course of five years, Matthias Burghardt constructs an innovative retail investor sentiment index. He shows that retail investors’ trading decisions are correlated, that retail investors are contrarians, and that a profitable trading strategy can be based on these aggregated sentiment measures.

Grilled
Grilled

Author: Leah Garcés

Publisher: Bloomsbury Publishing

Published: 2019-09-05

Total Pages: 289

ISBN-13: 1472962591

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'An animal activist's journey to the "other side"' Joanna Lumley This is the story of what happens when we cross enemy lines to look for solutions. Leah Garcés has dedicated her career to fighting for the rights of the animals that end up on our plates. As the former US Executive Director of Compassion in World Farming and the current President of the non-profit group Mercy for Animals, she has led the fight against the sprawling chicken industry that raises billions of birds in cruel conditions – all to satisfy our appetite for meat. Grilled is Leah's story of working alongside the food and farming industry for animal welfare and ethical food. Instead of fighting and protesting and shaming – approaches that simply haven't worked previously – Garcés has instead tried to find common ground with producers. She has worked alongside owners of the megafarms, befriending them, having frank conversations with them, and ultimately encouraging change through dialogue and discussion. Leah is helping to directly improve the lives of millions of farm animals, and pushing alternatives such as plant-based substitutes and lab-grown meats to the top of the agenda, with some of the mega-farm conglomerates joining forces with her to explore these avenues. When she started her journey, Leah Garcés did not have much empathy to spare for the contract chicken farmer –until she actually met one and tried to understand the difficulties they faced. This is the story of giving in to discomfort for the sake of progress. It's a story of the power of human connection, and what happens when we practice empathy toward our enemies.

Rhetorical and Critical Approaches to Public Relations II
Rhetorical and Critical Approaches to Public Relations II

Author: Dr Robert L Heath

Publisher: Routledge

Published: 2013-11-05

Total Pages: 347

ISBN-13: 1135464944

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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

I Will Survive
I Will Survive

Author: Gloria Gaynor

Publisher: Macmillan + ORM

Published: 2014-03-11

Total Pages: 253

ISBN-13: 1466865954

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I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.

Crisis Management By Apology
Crisis Management By Apology

Author: Keith Michael Hearit

Publisher: Routledge

Published: 2006-04-21

Total Pages: 261

ISBN-13: 113565025X

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This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.