Public Management: Reforming public management
Author: Stephen P. Osborne
Publisher: Taylor & Francis
Published: 2002
Total Pages: 336
ISBN-13: 9780415233835
DOWNLOAD EBOOKPosts
Managing Public Relations and Brand Image through Social Media
Author: Singh, Anurag
Publisher: IGI Global
Published: 2016-05-16
Total Pages: 378
ISBN-13: 1522503331
DOWNLOAD EBOOKEach consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Reputation Management Techniques in Public Relations
Author: Erdemir, Ayse
Publisher: IGI Global
Published: 2018-01-26
Total Pages: 451
ISBN-13: 1522536205
DOWNLOAD EBOOKReputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Capital Management and Budgeting in the Public Sector
Author: Srithongrung, Arwiphawee
Publisher: IGI Global
Published: 2019-01-11
Total Pages: 400
ISBN-13: 1522573305
DOWNLOAD EBOOKTo create an enhanced quality of life, attract business relocation, and enhance equity in access to public infrastructure, governmental bodies must take certain precautions with their money. Budgeting at such a high level requires careful evaluation and research that addresses every aspect of financial management. Capital Management and Budgeting in the Public Sector provides emerging research exploring the theoretical and practical aspects of long-term capital planning, annual capital budgeting, capital budget execution, and public spending evaluation. Featuring coverage on a broad range of topics such as fiscal federalism, political regime, and project execution management, this book is ideally designed for managers, accountants, professionals, practitioners, and researchers working in the areas of public finance and/or international development.
Handbook of Business and Public Policy
Author: Kellow, Aynsley
Publisher: Edward Elgar Publishing
Published: 2021-08-27
Total Pages: 416
ISBN-13: 1788979125
DOWNLOAD EBOOKThis comprehensive Handbook provides an analysis of the key issues, accomplishments, and challenges of research and practices related to the interactions between business and public policy.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Published: 2024-09-16
Total Pages: 1455
ISBN-13:
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Reputation Management
Author: John Doorley
Publisher: Taylor & Francis
Published: 2007
Total Pages: 457
ISBN-13: 0415974704
DOWNLOAD EBOOK'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Creating Public Value
Author: Mark H. Moore
Publisher: Harvard University Press
Published: 1997-03-25
Total Pages: 420
ISBN-13: 0674248783
DOWNLOAD EBOOKA seminal figure in the field of public management, Mark H. Moore presents his summation of fifteen years of research, observation, and teaching about what public sector executives should do to improve the performance of public enterprises. Useful for both practicing public executives and those who teach them, this book explicates some of the richest of several hundred cases used at Harvard’s Kennedy School of Government and illuminates their broader lessons for government managers. Moore addresses four questions that have long bedeviled public administration: What should citizens and their representatives expect and demand from public executives? What sources can public managers consult to learn what is valuable for them to produce? How should public managers cope with inconsistent and fickle political mandates? How can public managers find room to innovate? Moore’s answers respond to the well-understood difficulties of managing public enterprises in modern society by recommending specific, concrete changes in the practices of individual public managers: how they envision what is valuable to produce, how they engage their political overseers, and how they deliver services and fulfill obligations to clients. Following Moore’s cases, we witness dilemmas faced by a cross-section of public managers: William Ruckelshaus and the Environmental Protection Agency; Jerome Miller and the Department of Youth Services; Miles Mahoney and the Park Plaza Redevelopment Project; David Sencer and the swine flu scare; Lee Brown and the Houston Police Department; Harry Spence and the Boston Housing Authority. Their work, together with Moore’s analysis, reveals how public managers can achieve their true goal of producing public value.
Public Relations Crisis Communication
Author: Lisa Anderson-Meli
Publisher: Routledge
Published: 2020-01-02
Total Pages: 104
ISBN-13: 100002931X
DOWNLOAD EBOOKThis book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.
Strategy Beyond Markets
Author: John M. de Figueiredo
Publisher: Emerald Group Publishing
Published: 2016-04-27
Total Pages: 539
ISBN-13: 178635019X
DOWNLOAD EBOOKStrategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
