Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism

Author: Hans Ruediger Kaufmann

Publisher: Business Science Reference

Published: 2020

Total Pages: 0

ISBN-13: 9781522582700

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"This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding"--


Resistance to Innovation

Resistance to Innovation

Author: Shaul Oreg

Publisher: University of Chicago Press

Published: 2015-06-12

Total Pages: 212

ISBN-13: 0226632601

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Scholars estimate that about 80 percent of consumers aren t open to innovation. This characterization, however, obscures the attitudes and behaviors this vast majority of consumers. Shaul Oreg, an expert in organizational behavior, and Jacob Goldenberg, an expert in marketing scholarship, offer a groundbreaking perspective on the characteristics that actually contribute to consumer behavior in relation to innovation and change."Resistance to Innovation "looks at two streams of resistance: in marketing, the reluctance of consumers to adopt new products; and in organizational behavior, the unwillingness of some employees to accept new ideas about ways of doing things or to implement new technologies and tools in the workplace. Crucial to those seeking to introduce innovations, whether marketers or employers, "Resistance to Innovation "uncovers the actual effects of this resistance, what explains it, and what strategies might be adopted to overcome it."


Innovation and Its Enemies

Innovation and Its Enemies

Author: Calestous Juma

Publisher: Oxford University Press

Published: 2016

Total Pages: 433

ISBN-13: 0190467037

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New technologies may be heralded as life-changing innovations or feared as risks to moral values, human health, and environmental safety. Anxieties surrounding technology are often heightened by perceptions that their benefits will accrue to small sections of society while the risks are more widely distributed. Innovation and Its Enemies identifies the tension between the need for innovation and the pressure to maintain continuity, social order and stability as one of today's biggest policy challenges. It looks at a number of historical examples, including coffee, electricity, margarine, farm mechanization, recorded music, transgenic crops and transgenic animals, to show how new technologies emerge, take root and create new institutional ecologies that favor their dominance in the marketplace.


Bringing Innovation to Market

Bringing Innovation to Market

Author: Jagdish N. Sheth

Publisher:

Published: 1987-10-02

Total Pages: 280

ISBN-13:

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An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.


The Chocolate Model of Change

The Chocolate Model of Change

Author: Diane Dormant

Publisher: Lulu.com

Published: 2011-07-03

Total Pages: 273

ISBN-13: 1257867555

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A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.


Democratizing Innovation

Democratizing Innovation

Author: Eric Von Hippel

Publisher: MIT Press

Published: 2006-02-17

Total Pages: 224

ISBN-13: 0262250179

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The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.


Market Rebels

Market Rebels

Author: Hayagreeva Rao

Publisher: Princeton University Press

Published: 2008-12-01

Total Pages: 216

ISBN-13: 1400829747

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.


Creative People Must Be Stopped

Creative People Must Be Stopped

Author: David A Owens

Publisher: John Wiley & Sons

Published: 2011-10-07

Total Pages: 311

ISBN-13: 1118129024

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A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage "outside the box" thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks. The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples. The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace Includes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.