Recognized and respected for both its inclusion of cutting edge material and for its strong strategic managerial approach, this is one of the most comprehensive and challenging, yet approachable and understandable legal environments texts on the market. It is equally suitable for students with substantial work experience as well as for those who are studying business for the first time. The text fully looks at the subject matter from the perspective of current and future business managers and leaders by providing an in-depth understanding of how law impacts daily management decisions and business strategies. Its integrated treatment of law and management presents a very strategic perspective, showing how the law provides ways for managers to minimize risk and create value, how to use the law to craft solutions to attain core business objectives, and how to spot legal issues before they become legal problems and effectively handle the inevitable legal disputes that arise in the course of doing business.
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Divulging counterintuitive revelations about what it "really" takes to attract, develop, and retain top performers, this is the definitive guide to today's most urgent business dilemma.
This text offers comprehensive coverage of cyberlaw and related topics using an accessible writing style, up-to-date coverage, and an entrepreneurial-process orientation and will fulfill the needs of future professional business managers for whom start-ups, the Internet, and innovation have continuing and increasing importance. Widely expected to become a foundational text for experiential business law courses, Cyberlaw will help prepare students for the fundamental legal challenges of startups as well as of small- and medium-sized enterprises. By following the progression of a business from idea to formation and financing to operations (including asset development and acquisition) to hiring and, finally, to the exit phase, future managers will gain insights into the kinds of decisions managers must make at every step. Students will become engaged in the topic through case analyses, examples, ethical and international perspectives, carefully constructed pedagogy, and other features, such as practice pointers, Twitter thread stories, and more. Features: The text organization observes the chronological pattern followed by a startup/entrepreneur, providing a cohesive guide to the build-out of a business. Traditional cyberlaw topics are given comprehensive coverage but always in a business context. Cutting-edge and seminal cyberlaw cases are carefully selected and edited for readability and clarity. Important topic content includes chapters on IP; social media; data privacy; and government regulation. Other up-to-date coverage includes promoting inventiveness and innovation; data security; new venture planning, fiduciary duties, and crowdfunding ; and malware, data breaches, and criminal procedure. Each chapter contains a feature focused on cyberlaw issues and dilemmas, using Twitter as a case study. Wherever appropriate and relevant, international perspectives and ethical organizational behavior are integrated into the discussion. Pedagogical features, placed strategically throughout the text, include concept summaries, case questions, exhibits and tables, hypothetical ventures to illustrate points, and dynamic end-of-chapter features such as chapter summaries, manager s checklists, key terms, short case problems or questions, and web resources. Learning objectives align with AACSB standards and Bloom s Taxonomy for assessment purposes. Cutting-edge cyberlaw cases discussed include People v. Marquan M (cyber-bullying, 2014) and Riley v. California (cell phone searches, 2014).
Super networks, say Nagurney (management, U. of Massachusetts- Amherst) and Dong (business, State U. of New York-Oswego), are above and beyond existing networks; rather than being made of nodes, links, and flow, are conceptual in scope, graphical in perspective, and predictive when accompanied by a suitable theory. They set out a unifying framework for using such supernetworks by which consumers, producers, intermediaries, and other economic agents can make decisions in the context of a networked economy. In order to identify equilibrium flows and prices, they model the behavior of individual agents and their interactions with the complex network systems. Annotation copyrighted by Book News, Inc., Portland, OR
